Nora Prentiss(Warner Bros.) (1947)

© Co-Op Campaign Works 2 Ways Find ‘Nora Prentiss’ A week in advance of opening, newspaper runs a é photo of a pretty, masked girl and invites readers SP? , to look for her, minus the mask, all week in specified “NORA PRENTISS locations during certain hours. Reader must be car rying copy of the newspaper and must say: ‘'Are Gtnn Sheridan as NORA PRENTISS (THAT MEN CAN’T FORGET) you ‘NORA PRENTISS'?"' for proper identification. co-starring KENT SMITH and BRUCE BENNETT arner Bros.’ Sensation IMPRINT HERE lf he's right, he gets a pair of seats for your play Use the co-op mat (shown above in reduced date. It can also be worked for opening day only. size; actual size is 5-col. x 2!/2'') on opening day as the climax of a two-way co-op campaign which begins a week in advance of your open| ing with an announcement that your theatre will Lobby Date B urea award prizes to the 3 store windows best illusA ll table i | i it trating "That ‘NORA PRENTISS' Look.” Enlist me eh ges Psy : easiphed wile : a date book and pencil. A prominent display the cooperation of department stores and spepanel reads: cialty shops and reward representatives of the oe r Te } M l ‘near “Men! Would you like to make a date with winning stores wi guest seats, pilus pno O‘NORA PRENTISS’? graphic displays of their windows in your lobby Write your name in her date book and you during your playdate. On BPeniny day the comay be one of the lucky men chosen to be her op mat shown above features merchandise guest at this theatre on (Date).” : : ei a a @& Here's how it looks from the winning stores Choose a limited number of names for guest seats. ORDER Co-Op Mat No. “659”-501-X from Warner Bros.’ Campaign Plan Editor, 321 W. 44th St., New York 18, N. Y. Fashion Sketches Draw Mail ‘Male’ Appeal | Triple-Threat Promotion Make up postcards in a woman's longhand Available as 8x10's with accompanying captions, the 7 stills (either written or imprinted) with this mesreproduced here show Travilla's original fashion designs for sage: “‘Dear——: Thought you'd want Ann Sheridan's outstanding wardrobe in "Nora Prentiss’ and can work 3 ways for you: |) as the basis of a fashion de“¥o me atthe Strand: sign contest through local art schools, with prizes for best any Foutentea eee designs for ''That 'NORA PRENTISS' Look"; 2) as the basis (Signed) Nora Prentiss.” Send cards to Re ea : ail | of special window displays or in connection with the Co-op your direct mail list. Window Display Contest mentioned above; 3) as the basis for a straight newspaper fashion feature showing Hollyee wood influence in fashion design. to know I’m coming to town next Fri A Visit From ‘Nora’ i. Print a number of visiting cards with the name of ''Nora Prentiss" on them for house to house distribution. In script, the cards are imprinted as follows: “Called to see you but you were out. Meet me tonight at the Strand Theatre.” 659-A-71 659-A-72 65?-A-73 They Won't Forget Her! Print a number of memo pad blanks dated for your opening day for lobby distribution. The message, imprinted in a woman's handwriting, reads: Don’t forget! You’ve got a date with | “NORA PRENTISS” onan jeceat de oe Distribute to men only, for added lobby ORDER Fashion Stills No. “659” Set of 7, or individually by number, as indicated attention. under each still, from Warner Bros.’ Campaign Plan Editor, 321 W. 44th St., New York 18, N. Y.