Northern Pursuit(Warner Bros.) (1943)

On Preceding Page: PHOTOS OF CANADAS ANTI-SABOTAGE EFFORTS FOR LOBBY DISPLAY... The photos shown in the newspaper layout on the preceding page, illustrating the Royal Canadian Mounted Police's activities in fighting sabotage and capturing escaped war prisoners, is also made available for a news-hot lobby display, as suggested below: Nazi sub Anythin this Nazi war arrives in Predatory, 007 the air A typica o Nazt Ge ilot P Car equip cam rman pilot Peter Krug ried b ment ip scant. for lon. escaped, was soonrecapUNsucc esstul Kr deta his : ure, Order TM Display Stills" —set of 8 — 80c—from Campaign Plan Editor, 321 W. 44 St.,N.Y.18,N.Y. SHOW ROYAL MOUNTED REGIMENTAL FLAGS Borrow regimental flags of the Royal Canadian Mounted Police from local museum, Canadian Consular office or from local flag manufacturer for display in your lobby. With these flags show a "testimonial" citation signed by local State Troopers exchanging “across the border" felicitations. Action Display Get a large globe and mount it imposingly in your lobby against a background of action stills from your Vitagraph Exchange set. Banner line reads: ''An adventure so heroic it took the Northwest Mounted Police to the top of the world." Atop the globe, in the region of Canada's Northwest Territory, build up some mountains with plaster and absorbent cotton. Among these "snow-swept mountains’ place a small cut-out of "Still TM 551" (see column at extreme right). ee A Novel Way to Sell Excitement .In Your Lobby Build the set-piece suggested here with a pendulum-equipped timepiece to get over the "breathtaking minute-by-minute excitement." Illustrate with stills from your Vitagraph Exchange set. For key figure of Errol Flynn order... “Still TM 552” — 10c— from Campaign Plan Editor, 321 West 44th St., New York 18, N.Y. P.S. Similar displays may be adapted to local jewelry store windows and counters. 24-Sheet Cut-outs For Marquee Flash Put the space atop your marquee to work for you this way: Cut out the Errol Flynn figures and place them against a skyblue background on which is mounted cut-outs of the star Place birdseyes behind the cut-outs to name and title. light up the background. SEE ACTION DISPLAY Get up an effective display board featuring action scenes from your Vitagraph Exchange set together with the following "SEE" copy: SEE the heroic Northwest Mounted charge through a million miles of snow-bound adventure! (Still TM 56) SEE the Nazi war prisoners make a daring break for freedom! .. . and lose! (Still TM 19) SEE the breathtaking avalanche... the mighty forces of angry Nature at war against the saboteurs! (Still TM 86) SEE the gallant Royal Mounted Police stop the greatest Nazi sabotage plan ever! (Still TM 100) If desired, display these stills in a panel alongside the blow-up of the full-page tabloid feature shown on page 6. ADVENTURE AHEAD! Here's another cue for lobby action from the ad campaign. Place a number of signs reading "Adventure Ahead" along lobby wall, leading to blow up of ad 114 (see inserted ad section) which headlines this teaser copy. SPECIAL ART STILLS Still “TM 552"—10c Still "TM 551""—10c Order by number from Campaign Editor, 321 W. 44 St., N.Y. 18, N.Y. 6 Display Dogs If you can borrow them locally from a kennel club or zoo, arrange to display several genuine huskies, the famous Eskimo dogs that provide the motive power for Northwest snow sleds. Place these dogs on display in lobby. If none can be obtained, you might turn this shortcoming to advantage by advertising in local "Personal" column for "huskies," to be delivered to theatre for "NorthShould create talk. ern Pursuit."