Now Voyager(Warner Bros.) (1942)

| BOOK TIE-UP FOR WINDOWS, BALLY 4-DAY NEWSPAPER TITLE CONTEST KEY SCENES FOR NEWSPAPER, LOBBY = | FULL PAGE BETTE DAVIS FOTO FEATURE | CUSMETILS CHART GETS YOUR MESSAGE TO THE GALS** COLOR REFERENCE CHART ‘ . ‘ ‘ ; L E This Cosmetics Chart, available in mat form, is BLOND an easy way to sell the ladies. Print locally and SKIN Tone | FOUNDATION | | DRY OR || FACE POWDER LIPSTICK distribute in beauty shops, cosmetic counters Debutante (Natural or Debutante ¥ a on Spucante | Rachel ‘Str. Blonde in drug and department stores, and via mailing : 4 Continental or Red Rachel or ‘Pepper Red lists of all cooperating stores. Space on back can MEDIUM |Coral Pepper Red ‘Continental Str. Blonde be used for co-op merchant imprint. Giveaway ic pane Pepper Red | Continental or|Pepper Red or Bette Coral Glorious Red|Coral Glorious Red | folds as shown below. Copy for cover, also shown es *If skin has yellow cast, suggest Continental Foundation Cream. below in reduced size, is available on same mat As a woman who refused to accept society's code BRUNETTE . in : Pepper Red |Continental or|Pepper Red or Continental ‘Glorious Red Coral Glorious Red pe Castilian Castilianor |Charel ies ae MEDIUM | Rose-Glow ‘(Glorious Red Bale chs Glorious Red | Black Copper read Garnet Westmore Tan Garnet or Rose Ochre tIf skin has red cast, suggest Copper Foundation—Continental Powder. as chart at right (shown actual size): "NOW, VOYAGER, sail thou forth to seek and find’. ay pquty oe cote aut From the best-selling REDHEAD novel that shocked ae ea Buston speechless... by Natural Debutante Pepper Red the author of “Stella Castilian or |Pepper Red |Continental or Pepper Red or In addition to giveaway as suggested above, also Dallas. MEDIUM Rose-Glow {Glorious Red |Castilian Glorious Red A WARNER BROS. TRIUMPH Castilian or |Charel Castilian or |Charel or arrange to blow up chart and picture copy for g P E PY Rose-Glow (Glorious Red| Rose Ochre [Glorious Red Black window and counter displays in beauty shops and ee ‘i P **/f skin is very fair, suggest Rachel Powder. drug and cosmetic stores. tIf skin has red cast, suggest Continental Powder. IMPRINT ot eee for blue, green, and fe eyes. Order "Cosmetics Chart Mat NV 302B" Brown Eyeshadow for hazel, brown, and black eyes. —45c—from Campaign Plan Editor, GRAY HAIR—Use color combination for hair before it turned gray. 321 W. 44 Street, New York City | Courtesy, Woase of WESTMORE* LUCAL BUUR TIE-UP READY FOUR YOU As we go to press Houghton Mifflin Co., the famed publishers of ‘‘Now, Voyager,” announce the preparation of a special window display card which will be made available to all book stores featuring the novel on their book stalls. For information concerning local dealers and for limited supply e of display cards, write to: Mr. Frank Bruce, Houghton Mifflin Co. 432 Fourth Ave., N.Y.C. FREE LIBRARY Arrange with leading book store to supply a number of copies of "Now, Voyager" to be circulated in advance through lobby as a Free Lending Library service. Rig up booth in lobby to display books. "Rental charge" can be the purchase of a 25c war stamp. WINDOW DISPLAYS Stores spot a large compo-board book in windows with cut-out blowups of the leading characters arrayed around it. Copy: "The best selling novel that shocked Boston speechless . . . achieves a new brilliance on the screen." Bette Davis and Irving Rapper. Order Still NV A27 10c from Campaign Editor, 321 W. 44 St., N.Y.C.