Now Voyager(Warner Bros.) (1942)

HEY SCENES FUR NEWSPAPER AND LOBBY "album pages’ Four specially prepared showing dramatic highlight scenes from the film are available for you in still and mat form for a variety of newspaper and lobby uses. They carry out effectively the strong selling slants in the ads and posters for your newspaper and lobby bally. In your lobby, the series of stills can be adapted to a variety of displays and set-pieces, in addition to those outlined below. Also arrange to spot II" x 14" cards, with stills mounted on them, in store windows, and on poles and fences. I. TEASER ADS The teaser appeal of these small size ads makes them a worthwhile addition to your regular ad campaign. singly, for four consecutive Plan to use them days, or all four run-ofpaper, in advance of your display ads. Also spot in program or print singly as giveaway cards. ALL 4 ON ONE MAT Order “Teaser Mats — NV 301B” — 45c — from Campaign Plan Editor, 321 W. 44 St., N.Y.C. BETTE DAVI S As awoman who refused to accept society’s code..meets PAUL HENRIED the lover, at last, to match her every emotion! "NOW, VOYAGER From the best seller by the author of ‘Stella Dallas’ WARNER BROS. TRIUMPH BETTE DAVI S As awoman who refused to accept society’s code..meets PAUL HENRIED tre tover, at last, to match her every emotion! "N Ow, VOYAG E R" From the best seller by the author of ‘‘Stella Dallas’ WARNER BROS. TRIUMPH BETTE DAVI S As awoman who refused to accept society’s code..meets PAUL HENRIED the lover, at last, to match her every emotion! "NOW, VOYAGER From the best seller by the author of ‘Stella Dallas’ WARNER BROS. TRIUMPH BETTE DAVIS As awoman who refused to accept society’s code..meets PAUL HENRIED the lover, at last, to match her every emotion! "NOW, VOYAGER From the best paler by the author of ‘’Stella Dallas’ WARNER BROS. TRIUMPH 2. 4-COL. FEATURE STRIP Combine the four illustrations in the sequence shown above (drop the billing slugs at the bottom of each teaser) for a publicity plant. Headline: MOVIE-OF-THE-WEEK: BETTE DAVIS, PAUL HENREID IN “NOW, VOYAGER." CAPTION: The intimate diary of a woman who scorned society’s code is dramatically unfolded in Bette Davis’ new Warner Bros. vehicle, “Now, Voyager,” which has been adapted from Olive Higgins Prouty’s widelyread novel. Sharing top honors with Miss Davis is Paul Henreid in the leading male role. Irving Rapper directed the film, due Friday at the Strand Theatre. 3. IN LOBBY, WINDOWS The four scenes shown in mat form above are also available on 8" x 10" stills (2 scenes on each still) for lobby and window displays. Set-piece and 11"' x 14" cards for lobby are suggested below. BELLE UAVS From the As a woman who scorned society’s best-selling code... meets Novel that PAUL HENREID [| Shatad The lover, at last, who can match her every emotion! Speechless! STARTS FRIDAY These same stills, also mounted on II" x 14" cards, should be placed in windows and on counters of beauty shops, restaur ants, women's shops and other spots where women gather. Use reprints of ad mat 208 (page 17) for billing credits, as shown. Order “NV Display Stills” still) —20c—from Campaign Plan Editor, 321 West 44 Street, New York City. —set of 2 (2 scenes on each A-TAY TITLE CONTEST Idea is to offer guest tickets for correct answers authors of sayings from which equally famous movie titles were borrowed. Run concerning famous “NOW, VOYAGER“ Movie Title Contest same mat daily, changing famous say ings in balloon mortise. Copy under cut remains the same. “NOW, VOYAGER, sail thou forth to seek (Second Day) and find.’ “A book of verse, a jug of wine, and thou, sitting beside me in the wilderness — AH, WILDERNESS, were happi ness enow!” (Answer: Omar Khayam) (Third Day) “The best laid plans OF MICE AND MEN gang aft agley.” (Answer: Robert Burns) Z NS Free movie tickets may be yours! Check the name of the author of the famous saying read by Bette Davis from which this well-known moyie title was borrowed. (] Wm. Shakespeare {—] Henry Thoreau {_] Robert Burns (_] Henry Longfellow {_] Omar Khayam [_] Walt Whitman (Fourth Day) “THES: ABOVE: ALL, «to thine own self be true.” (Answer: Wm. Shakespeare) Order “NV Contest Mat 101B” —15c—from Campaign Plan (Answer: Walt Whitman) Editor, 321 West 44 St., N.Y.C. FIRST “MUVIE SHUW GIVES YOU MOVIE SHOW Bias THIS SENI-UOFF! AS WE GO TO PRESS the initial issue of "Movie Show," newest in the fan mag field, edited by Lester Grady, also editor of Silver Screen, hits the stands with Bette Davis and Paul Henreid in a scene from "Now, Voyager" on the cover—and the full serialization inside. Take advantage of this by contacting local distributor of "Movie Show" for newsstand tack cards, herald inserts and other co-op promotions. “AM POVIRELY NEW KIND OF MOVIE MARAZINE 19