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THE PERFECT ACTRESS IN THE PER
EASY-TU-MARKE
Spitfire in Academy Award-winning “Jezebel”
From the
best-selling Her love a curse STILL
in “Dangerous” HD44 Novel that 88) MSPLAYS TO a
4
Boston speechless!
By the author of “Stella Dallas’’
HELP YOU SELL
OK CKO
Hateful and hated in gna: re READ FOR YOURSELF THE DRAMATIC PAGES FROM THE MOST-TALKED-OF STORY OF THE YEAR!
Loved ruthlessly
in “The Great Lie’ Neva : Dont pity me...in our
moment together I found the joy that
Paul Henreid ...from ‘Joan of Paris’
NOW...more radiant, more dangerous than ever!
to Bette of Warners!
Order “Bette Davis NV Display Stills’—set of 6—50c—from Campaign Plan Editor, 321 West 44 St., N.Y.C.
TITLE INSPIRATION FUR LOBBY PANEL
Somewhere in lobby or foyer, perhaps on a door panel or lobby frame, show the quotation from Walt Whitman's “Leaves of Grass'' from which the title, "Now, Voyager,’ was taken. Add billing. Copy:
“NOW SVOYAGER; Sail Thou Forth To Seek And Find.” —Walt Whitman
LIFE-SIZE CUT-UUTS THROUGHOUT THEATRE
Blow up full length photos (from your Vitagraph Exchange set) of all leading members of the cast and place them in series along lobby wall leading to auditorium entrance. Copy for each cut-out:
BETTE DAVIS ... she didn't know where
she was drifting—and didn't care!
As CHARLOTTE VALE in “NOW, VOYAGER”
PAUL HENREID .... the lover, at last, to
match her every emotion! As JERRY DURRANCE in “NOW, VOYAGER”
CLAUDE RAINS... who brought love and light into a house of hate!
As DR. JAQUITH in “NOW, VOYAGER”
<&= Remind your Rig this one —>
fans that Bette Davis up so that actual has given them some novel rests on readof their most draing shelf. For exmatic film entertaintra effect paste sements . . . is now lected stills in book here in her very and circle matching best. quotations.
TEASER INTRODUCTION FUR PAUL HENREID
Paul Henreid's performance in this film has been hailed one of the finest on the screen in many years. Cash in on his expected popularity among your patrons with one or all of this quartette of teaser suggestions. For throwaway, use scene mat 201, page 3. Still used is NV 604—I0c— from Campaign Editor, 321 W. 44 St., N.Y.C.
DISPLAY
.The lover, at last, to match & her every emotion!
The tover, at last, to match her every emotion!
Watch fo
“NOW, VOYAGER’ BETTE DAVIS
and td
See The lover. a y at las match her every t, to
€motion! o
wo (Oo hea Qs “ “NOW, VOYAGER
COMING sOON
Poll Fans On Bette's Plight
Invite patrons to vote on whether or not Charlotte Vale violated society's code in bringing up the child of the man she loved, though she herself could not marry him. Set up display in lobby, with banner reading: "IF YOU WERE CHARLOTTE VALE, WOULD YOU HAVE DONE EXACTLY AS SHE DID? TELL US WHAT YOU THINK. VOTE HERE!"
BALLOT
Please check your opinion in the case of Charlotte Vale ("Now, Voyager")
1, CHARLOTTE VALE IS RIGHT [ ]
2, SHE SHOULD NOT REAR JERRY DURRANCE’S CHILD [| 3, SHE SHOULD HAVE MARRIED ELLIOT LIVINGSTON Pil
Provide free ballots (see left) and ballot box and show daily totals for the various opinions expressed on the ballot. Results obtained in voting should be provocative subject for an article by local woman's page editor. Also select a jury of experts to submit a sealed ballot, not to be opened
_ until halfway through run. Comparison of professional and lay opinions should make interesting feature story.
CONTEST: Tie up with woman’s page, offering guest tickets for best letters on the question: “Should an unmarried woman rear the child of a man she loves, even though the mother of the child is willing?
PN NN EP cr a Ee a eh
most women can
ee only dream ==
BETTE DAV ° AENEID
Order “NV Book Display Stills’—set of 3—25c—from Campaign Plan Editor, 321 West 44 St., N.Y.C.
This department is designed to assist you in planning local promotions in the cause of victory.
BETTE DAVIS AIS LOCAL BONT DRIVE
Photo shown below is available for your use in connection with your local war bond and stamp drive. It shows Bette as guest star at a bond rally, flanked by a color guard representing the Navy, Army and Marine Corps.
Order still BD A949—10c—from Campaign Plan Editor, 321 W. 44 St., N.Y.C.
Use This Still These Ways:
1. SPARK PLUG BOND SALES with Bette Davis autographed photos. Blow up still to life size for lobby wall. Place booth in front of photo with sign offering all purchasers of bonds or stamps a free autographed photo of Miss Davis. Order signatured stills from your Vitagraph Exchange. For description and prices see inside back cover.
2. SOUND TRUCK STAMP BOOTH: Arrange with community's Treasury Department Committee in charge of war bond sales to rig up a sound truck with blow-ups of this still on each side. Banner line: "OUR BOYS WILL FIGHT... WE'LL BUY BONDS." Poster on back of truck sells playdate.