Now Voyager(Warner Bros.) (1942)

bUUh MARh The Best-Selling Novel That Shocked Boston Speechless! BETTE DAV l S As awoman who refused to accept society’s code..meets PAUL HENRIED the lover, at last, to match her every emotion! “NOW, VOYAGER’ From the best seller by the author of ‘Stella Dallas” WARNER BROS. TRIUMPH [IMPRINT] Prepare locally the book mark suggested above, using the teaser mats shown on page 19, adding copy suggested in layout above. Print cards on heavy cardboard and distribute through book stores, libraries and reading rooms, in conjunction with local book tie-up on page 18. TEELE TEAL FOR TRAVEL PAGE CO-OP All SPREAD Contact travel page ad manager of local daily for week-end page of travel ads grouped together under banner line: “NOW, VOYAGER, IS THE TIME TO TRAVEL WISELY!” Sub-copy should stress wartime restrictions on traveling and how the advertisers invite readers to travel, or request them not to. Same angle can be applied to a single advertiser, such as local bus or train line, as well as to vacation resorts, advising readers how to reach them under wartime conditions. TILKET THRUWAWAY Prepare the ticket shown below as a novelty giveaway, distributed through box-office and as an advance insert in your program mailings. Copy: HAPPINESS LINE This ticket entitles you to one-way trip NOW, VOYAGER, to the DRAMATIC HIT OF THE YEAR. Fellow passengers: BETTE DAVIS and PAUL HENREID tad (=] = i 4 ul =x e a = = cc ” ~ CS 2) ~ bey Ss ~ DN ) ‘on S a) > WINDUW PRUMUTIONS Window displays in shops catering to femme clientele should be a ''must'’ in your campaign. Here's how: CLOTHING SHOPS: Special windows showing traveling ensembles and accessories. Banner line: "NOW, VOYAGER, Buy Wisely . . . NOW". RESTAURANTS: "NOW, VOYAGER, sail thou forth to seek and find.""—Walt Whitman. You'll never find Better Food than at Mary's." That's the copy for window and counter cards, or menu imprints. BEAUTY SHOPS: For window display or newspaper ad: "NOW, VOYAGER, sail thou forth to seek and find ... Beauty! Visit Annette's Beauty Shoppe”. In every instance, add stills and window cards to plug your playdate. "UNCLE SAM WANTS YOUR HELP IN HIS WAH BOUNDS AND STAMPS URIVE vf BONDS —EM HERE D 8.7 STAMP D)VY ONDs! YE-BYE AX/S! BUY'EM HERE 1 AD SLUGS: Available on one mat SUIGS (5 BONDS: (shown at left) FREE at your Vitagraph exchange for spotting with your regular ads. SLOGANS: Spot ‘em wherever they'll do the most good! Buy Bonds! Buy Stamps! Bye-bye : Axis! On Sale 4 Lobby Sold at this theatre. Make our lobby your hobby For buying bonds and stamps! Be a V-man! ° 1 Take your boxoffice change in On +i in lobby! oa Now! Buy bonds here... Don't delay! For freedom everywhere! STAMP S . W. A. C. PRESSBOOK: Issued by the War Activities Committee of the Motion Picture Industry for your aid in socking over this biggest campaign of all. Get it—and other supplementary Bow material—from the W. A. C., 1501 ON DS! Broadway, New York City. VE-BYE AXIS ! . FREE POSTERS: Full-color Iand 3BUY'EM HERE sheets available. See back cover for complete details. OTUNT-A-HAY THE EASY WAY GIRL CARRIES BOOK through busy shopping streets, on busses, trolleys, in restaurants . . . wherever large crowds gather. She makes the book cover as prominent as possible, whether holding it or reading. "NOW, VOYAGER" SIGNS should be placed in all bus and train terminals, with signs reading: "NOW, VOYAGER, Enjoy your stay in Dayton... see BETTE DAVIS and PAUL HENREID in ‘NOW, VOYAGER' at the STRAND." Also print as cards for distribution in stations. "NOW, VOYAGER" CARDS carrying the same message as that above, may be distributed in all local hotels. Arrange to have them placed in mail boxes or on tables in hotel restaurant. If hotel distributes home town newspapers to guests, arrange to snipe papers with message: "Now, Voyager, the big entertainment news in your host city is 'Now, Voyager’ at the Strand Theatre. Be sure to see it." SHIPBOARD ROMANCES may be made the basis of an interesting bally. Based on the incident in the film pictured in still at left, offer guest admissions to married couples locally who met as voyagers on a trip abroad. Require snapshots as proof. Play for newspaper space. Use still show (NV 28), available in your Vitagraph Exchange set, for lobby announcement. "VOYAGER NIGHT" should be announced at which the ticket of admission for a limited number of guests will be snapshots taken in foreign lands. These photos posted on display board in lobby. Banner line: "Our friends and neighbors who took Walt Whitman's advice: ‘NOW, VOYAGER, sail thou forth to seek and find.’ SEE" NOW, VOYAGER" NOW!" HELP UNCLE SAM who is looking for valuable military information which might be contained in casual and informal snapshots taken by _ travellers abroad. Sponsor local drive to secure such pictures from people who have toured foreign countries. Use this line to key your campaign: "Now, Voyager, this is the time to come to the aid of your Country!"" Handbills, posters, programs carry your appeal as well as plug for showing. Get cooperation of local patriotic organizations.