Numbered Men(Warner Bros.) (1930)

& = —— Ideas! Ideas! Exploitation Stunts That Are Cheap and Effective! Ideas! Practical The above picture illustrates the novel frames and photographs that have been supplied to Jantzen dealers for counter display and window -trim. This is just one of the many tie-up accessories prepared by the Jantzen Knitting Mills to make your exploitation arangements with Jeeal Jantzen distributors as easy ssible. exander Gray and Bernice Claire are featured in an international Exploitation arrangement between the Jantzen Knitting Mills, Portland, Oregon and First National Pictures, Ine. Your local Jantzen dealer is ready to cooperate with you in the way of window displays and other exploitation stunts. Get to work on this tie-up now. Marquee Stacattos NUMBER 1 ON YOUR LIST OF | WHAT TO SEE. * * * GLARING REVELATIONS — AZING DISCLOSURES — ‘TLING EXPOSURES. * * * AN INNOCENT MAN TRADES A NAME FOR A NUMBER. * * * SENSATIONAL PICTURIZA TION OF THE FOREMOST TOPIC OF TODAY. WHOSE WAS THE GREATER CLAIM, LOVE OR THE LAW? National Frock Tieup A number of First National stars are identified with the popular and stylish line of gowns, known to the *~ade as Leading Lady Frocks. \ice Claire has had one of the , alluring models named after -~~t«. In every town and city maintaining exclusive gown dealers you will find one or more leading department stores or specialty shops that feature this line. Special accessories and window trim material is available on the Bernice Claire Beading Lady Frock and by all 2ans make an immediate, contact h these cooperating manufac “gs the moment your “Numbered "*playdates are set. Write to \ARON METCHIK, FASHION RTISING CO., 313 West 37th New York, N. Y. and ask specify their dealer in your afr. Metchik, will set the _vels in motion immediately and see that the maximum of ¢o-operation is assured. As soon as you are able to contact _the dealer in question, supply him with suitable additional tieup window trim such as mounted stills, poster cutouts, usual hand-lettered _tieup show-card, ete. _ These frocks are also excellent as prizes for any contest or special | stunt you may put over in connection with this picture. Tabloid _ Newspaper Sporting Store Tie-up In addition to giving out the usual heralds make up throwaways in the form of a tabloid newspaper. Fill it full of cuts from the pictures and in pseudo-tabloid stories written style. Invite local merchants to take space in the paper (thereby sharing in cost of printing with you) and use these merchants as distribution centers for the papers. Feature Trailer The soul-stirring, action filled trailer on “Numbered Men” is nothing short of a feature on any program. It will prove as welcome and entertaining as any unit on your bill, if scheduled in each performance at least a week in advance of your “Numbered Men” opening. Tense dramatic moments, glimpses of the men rioting, tender romantic moments, and other highlights from the picture will work up an enthusiasm and box office demand never before equaled through this splendid exploitation medium. The “Numbered Men” trailer is an asset you cannot afford de luxe to ignore. Helbros Watch Natianal = were Ww eeee Helbros Watch Company, manufacturers and distributors of one of the most beautiful and popular lines of wrist watches in the world, have named one of their most attractive models in honor of Bernice Claire. The exploitation features in connection with this big national tieup are many and varied and exhibitors are assured of 100 percent cooperation from all local Helbros dealers. The moment “Numbered Men” playdates are set, write to Mr. Samuel J. Baril, Helbros Watch Company, 48 West 48th St., New York, N. Y. and he will put you in touch with their dealer in your city, see that complete campaign material is forth‘coming and outline a proposition whereby you can cash in on this live wire proposition. Truck Ballyhoo Have a truck going thru the main streets of the town bannered on the story and theatre. To attract attention to the truck equip it with a large siren. Use the following copy. What Is The Cause of Jailbreaks? See the Answer at the Stran¢ In ‘‘Numbered Men’’ Is Love Mightier Than The Law See ‘‘Numbered Men’’ Theatre ee wer oe Sot ee heel ae ae itp ry Arrange with your local sporting goods stores for windows playing up the angle of how these “numbered men” fought for the privilege of getting in the good conduct room so as to get the use of sporting goods and the privilege of being out in the open. Parade of “Numbered Men” (Sandwich Men) Have a string of sandwich men dressed in convict gray parade thru the main streets of your town carrying copy somewhat as follows: They call us ‘‘Numbered Men’’ Is Love Mightier Than the Law? What Causes Prison Riots? How Much of a Part Does Love Play? What Gives Convicts The Crazy Courage to E Theatre ‘‘Numbered Men’’ Theatre Street _ Ballyhoo Have a man dressed as a guard leading two blood hounds with the following theatre billing tied on their bodies: We’re going to trail King Callahan, the escaped convict in “Numbered Men” at the Theatre on “NUMBERED MEN” is a story on what the newspapers are featuring in their headlines every day. BILL ot = BIG 2 STARS TIED IN Through a carefully planned and comprehensive arrangement with the national advertising agency handling the account of LaFrance Rings, exhibitors can take advantage of splendid cooperation from your leading local jewelers. Among the First National stars tied in with these exceptionally attractive and popular novelty rings are Bernice Claire, Alexander Gray and Noah Beery. Individual rings in which are mounted beautiful semi precious gems have been named after these stars and will be featured in the jeweler’s displays concurrent with your “Numbered Men” campaign. An array of special display accessories featuring the First National stars in question are supplied to all dealers handling these beautiful, nationally advertised rings. This product is receiving continuous intensive exploitation playing up First National stars in any number of widely circulated publications, ineluding the Sat. Eve. Post. Every LaFrance salesman is equipped with a special promotion and campaign folio and every dealer in the country is presented with full tieup details and complete outline of the cooperative possibilities. HOW TO CASH IN The moment your playdate on “Numbered Men” is set, notify MR. JOHN SCHUMAN, THE BIOW LAFRANCE RINGS NATIONAL TIE-UP COMPANY, INC., 521 FIFTH AVE., NEW YORK, N. Y. and he will start the ball rolling immediately. You will be advised who their dealers are in your city and also see that these jewelers follow the campaign plans. This will mean special c¢ooperative window displays, featuring the special accessories and the rings identified with Bernice Claire. In many cases the jeweler’s newspaper advertising will play up this tieup angle. Supply these dealers with whatever. supplementary window trim they may require including neatly executed poster cutouts, mounted stills, tieup showeard, ete. WINDOW TRIM UNITS Reproduced upon this page is a fac-simile of one of the attractive window and counter displays supplied all LaFrance dealers. The pictures of First National stars are inserts of the substitution of the stars in question is made (in this instance Bernice Claire) during period of tieup. This accessory is made up in silver on black with green velvet pads for ring display. ADDITIONAL DISPLAYS Another attention arresting window trim unit is an art display card of silver and blue 12 x 15 which carries likenesses of First National stars and their direct hookup with LaFrance Rings. Reprints of the national ads are also available. REAL LAFRANCE COOPERATION Reproduced below is fac-simile of the special instruction sheet LaFrance is sending out to all their dealers. The same goes to prove the splendid spirit of cooperation First National exhibitors can expect as soon ag you contact your local jeweler. INSTRUCTION SHEET For the POWERFUL NEW LaFRANCE MERCHANDISING HELPS! 1. Find out from the nearest theatre showing First National Pictures, when it will be showing pictures featuring the stars listed below. Show in your windows the very La FRANCE Rings named after these stars .»-in aseries of smashing displays, during the run of their pictures. STAR RING Doug. Fairbanks, Jr 1725 Jack Mulhall 1715 Noah Beery 2085 Alexander Gray 1720 Chester Morris 1705 Sydney Blackmer 1710 STAR RING Alice White 5270 Lois Wilson 5363 Dorothy Mackail 5366 Bernice Claire 5135 Lila Lee 1377 Loretta Young 5250 Place in your windows, along with the new La FRANCE Display and ? g Easeled Reprint of the beautiful Saturday Evening Post advertisement, other display material and photographs to be secured from local theatre managers. Don’t be afraid to ask for their cooperation ...every First National exhibitor has been advised about La FRANCE’S “Tie-up” with the First National Stars. They will work with you! Back up the great news appeal of your window display with a welltimed series of newspaper advertisements (shown on the cut and copy sheet enclosed). Offer free Souvenir Photos of First National Stars (furnished by LaFrance Merchandising Dept.) to these who cut out and bring in your advertisements. Order your “mat” requirements at once on the enclosed return postcard; they will be sent free. 4. Arrange “Screen Star” contests with theatres... get your name into their lobbies . . . get their name into your window. And remember! that the local theatre managers’ experience in merchandising tie-ups and contests can help you... and is at your service. LaFRANCE JEWELRY COMPANY Jackson Building, Buffalo, N. Y. The LaFRANCE Screen Star Tie-up adds untold sales appeal to your store and to the LaFRANCE Rings you carry—a live powerful News Interest that can be turned into direct sales! Swing solidly behind the plan! page. DOOR-KNOB ENVELOPES This unique advertising medium is called to your attention, owing to economical value. tration shows how it is used. The same not only safely protects the enclosure bat provides for a headline or teaser message on the outside. tion of all heralds, throwaways, advertising novelties and can be sealed. IT HANGS SECURELY ON THE DOOR. KNOB, attracting undivided attention. _ This Door-Knob Envelope is ideal for use in the “Herald Stunt” idea funished on this THESE DOOR-KNOB ENVELOPES DIRECT FROM CHANIN ADVERTISING SYNDICATE, Inc. 276 West 43rd Street, New York, N. Y. The following grades and sizes are recommended. Kraft 20Ilb, No. 61% (size 356 x 6%) Price 5 to 9M $6.00 per M.—10 to 24M $5.00 per M. Kraft 20Ib. No. 10% (size 444x9%) Price 5 to 9M $6.50 per M.—10 to 24M $5.50 its extreme The accompanying illus It insures 100 percent distribu per M.