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teasers tell of their infamous love!
IN NEWSPAPERS: These 2-col. newspaper teaser ads are pitched to the dramatic shock of the book. Use in advance of your regular display ad campaign; also in program and as giveaway cards.
How could they understand a love so violent its torment was ecstasy...
THE MOST TALKED-ABOUT NOVEL OF OUR TIME!
W. Somerset Maugham’s
I wouldn’t touch you.”
THE MOST TALKED-ABOUT | NOVEL OF OUR TIME!
W. Somerset Maugham’s
SEES EEE EA TONES EEE
~
They’re saying unspeakable things
about that woman —all of them true!
THE MOST TALKEDABOUT NOVEL OF OUR TIME!
W. Somerset Maugham’s
“OF HUMAN BONDAGE”
A Warner Bros. Picture
All three teasers on one mat. Order ’’631 Teaser Mat 501X” from Warner Bros. Campaign Plan Editor, 321 West 44th St., New York 18, N. Y.
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SLANT THIS SAME ANGLE FOR LOBBY AND TEASER CARDS
Following are lines from the script which add up to the most powerful kind of selling. Spread ’em around liberally in lobby and around town on locally prepared teaser cards, using appropriate stills from your branch set to illustrate these catchlines.
“She was common and vulgar. | wanted to jab her neck with a knife, and at the same time cover her face with kisses.”’
* * *
“If | were a gentleman I wouldn’t touch you.”
* * *
“Go on — run away — if you can... good riddance to bad rubbish.”
* * *
“She was an obsession ...a bondage . . . a parasite in my blood.”
In addition to the above, make blow-ups of the teaser ads at left for lobby display or reprint on cards for giveaway in beauty shops, restaurants and women’s shops.
10 LUCKY WINNERS
will receive guest tickets to see W. Somerset Maugham’s
OFRIOMAN BONTDAGE
Starring PAUL ELEANOR ALEXIS
HENREIDPARKER: SMITH
A WARNER BROS. PICTURE [SEE BACK PAGE FOR DETAILS | THEATRE IMPRINT
Pose this intriguing question either as a newspaper or lobby contest. Copy on back of card, imprinted locally, reads:
“Just write below, in 100 words or less, why you think you understand Love.” (Leave space for answers). Tie-in copy says: “Of all the stories you've ever known of woman’s hold on man there is none like W. Somerset Maugham’s story of this man whose soul was enslaved by a kiss! Warners’ ‘Of Human Bondage’ . . . at the Strand Friday.”
Order “631 Contest Mat 201X” from Warner Campaign Editor, 321 West 44th St., New York 18, N. Y.
street teasers
Arrange to distribute on prominent street corners ecards with following copy:
“She was common and vulgar. I wanted to jab her neck with a knife ... and at the same time cover her face with kisses. That’s what Philip says about Mildred in W. Somerset Maugham’s “Of Human Bondage,” the new dramatic sensation which opens tomorrow at the Strand.”