Of Human Bondage(Warner Bros.) (1946)

STAND-IN CONTEST FOR YOUR LOBBY The stand-ins for the stars, the men and women who stand by while scenes are set up and lights arranged, have a unique popularity of their own. Stills below show the stand-ins for Paul Henreid and Eleanor Parker. This suggests a lobby contest using life-size blow-ups of these stills in which patrons are invited to stand-in for the stars. Those judged as best “look-alikes,” in size, weight, figure and facial appearance receive appropriate gift awards and guest tickets to see “Of Human Bondage.” Try for newspaper coverage on this. 631 Pub D 631 Pub F Order "631 Stand-in Stills’ — set of 2 — from Warner Bros. Campaign Plan Editor, 321. West 44th St., New York 18, N. Y. MAGAZINE TIE-UP The confession type magazines make an ideal medium for spreading word about your “Of Human Bondage”’ playdate. Arrange with local magazine distributor to place your message in current issues, using the regular herald or reprints of the teaser ads on page 20 for this purpose. BOOK MARKS The unyielding popularity of the book makes a book mark an important campaign aid. Print them locally from ad mat 105 in Ad Section and distribute in libraries, lending libraries, book stores and store counters. “BONDAGE” PARTY Suggest to local girls’ club or sorority an “Of Human Bondage Party” at which girls come “shackled’”’. Boys buy keys, each male pairing off with the girl whose lock his key can open. Profits from keys go to local charity. Get story and pictures. real stories The files of every newspaper contain numerous real-life stories “of human bondage.” Suggest to your feature editer that he run a Sunday Magazine story based on these files, illustrating with actual news photos and scene stills. radio announcements ONE MINUTE lst ANN: From the compelling pages of the most talked about novel of our time Warner Bros. bring YO as 2nd ANN: "Of Human Bondage"... W. Somerset Maugham's famous story of an infamous love... com-= ing Friday © to the Strand Theatre. lst Ann: "She was common anc vulgar .. .) Ll. wanted to jab her neck with a knife and at the same time cover her face With Kisses" 32.3 2nd ANN: So speaks Philip of Mildred ...... Mildred who comes to breathtaking -tife on. the screen in the electrifying portrayal by Eleanor Parker, with Paul Henreid~.as Philip, Alexis Smith as Nora and Edmund Gwenn as Anthelny. lst ANN: "Of Human Bondage" isa love story that breaks every rule in the pooks.: Outs “of] this strange conflict comes a triumph to surpass the romantic fury... the dramatic shock of the book. 2enq ANN: Of all the stories you've ever known of woman's hold on man there is none 1ike W. Somerset Maugham's story of this man whose soul was enslaved by a kiss. lst ANN: See it! See it tomorrow! Warner’ Bros.' great drama, "Of Human Bondage" at the Strand. ONE-HALF MINUTE ANN: Amongst the treasure of great dramas there is none to compare with W. Somerset Maugham's "Of Human Bondage." In this world famous portrait of an infamous woman the author has laid bare the torment of a violent love between Philip who was sensitive and Mildred’... 61 whom he-saia, "She is common and vulgar « « e L want to jab her neck with a knife and at the same time cover her face with kisses." Warner Bros.' "Of Human Bondage" is this year's great drama, now playing at the Strand Theatre. The screen's most electrifying new star, Eleanor Parker, plays Mildred with Paul Henreid as Philip, fighting the strange fascination that draws him to her. The brilliant cast also stars Alexis Smith as Nora, who offered him her heart . . . honestly and completely. "Of Human Bondage" is entertainment beyond compare. See it now . « e at the Strand Theatre. STATION BREAK ANN: Of all the stories you've ever known of woman's hold on man there is none like W. Somerset Maugham's story of a man whose soul was enslaved by a kiss. It's this year's great drama, Warners' "Of Human Bondage," now at the Strand Theatre, with Paul Henreid, Eleanor Parker and Alexis Smith. more for your lobby... Both these big-space breaks should be adapted to your lobby build-up of Eleanor Parker as the screen’s most electrifying new star. Both are available as 8x10 stills. Use them as blow-ups, or mounted on cards for magazine rack display in stores and on newsstands. ELEANOR PARKER dofrms whys “CE Haman Deetane ee that mate: Bate Levis. tates Order “631 Life-Look Stills’’ — set of 2 — from Warners’ Campaign Plan Editor, 321 West 44th St., New York 18, N. Y. SENTENCED TO “BONDAGE” There’s always a good story in the court’s use of a motion picture to point out a moral. In this case offer the facilities of your theatre to local Justice who might wish to “sentence” any young girls who have hit the byways of life to see for themselves what happened to a girl like Mildred. GIANT BOOK FOR STREET BALLY Set up a huge compo-board “Of Human Bondage” book on a sound truck and send it around town to shout about your playdate. For your “commercial” have a recording made locally of the “radio spot announcements” suggested on this page. Embellish the book display with posters and cut-outs.