Oh Sailor Behave (Warner Bros.) (1930)

10 “OH SAILOR BEHAVE!” — A Wa rner Bros. Production LINES OF TYPE FOR USE IN ADS AND EXPLOITATION VISIT NAPLES WITH OLSEN AND JOHNSON, AMERICA’S FUN. NIEST CLOWNS! UNTIL YOU SEE “OH SAILOR BEHAVE!“ YOU AIN’T SEEN NO MISBEHAVIN’! FAST AS LIGHTNING — FUNNY AS LIFE — “OH SAILOR BEHAVE!” GLAMOROUS LOVE STORY AND A HILARIOUS COMEDY ROLLED INTO ONE SAIL THE HIGH SEAS OF COMEDY WITH OLSEN AND JOHNSON “OH SAILOR BEHAVE!” WILL HIT YOU RIGHT BETWEEN THE RIBS! ——— FIVE BROADWAY CELEBRITIES IN ONE GRAND PICTURE! SHE MARRIED A PRINCE BUT LOVED A PAUPER! NEWSPAPER CONTEST Tie up with your newspaper in conducting a clown face contest, emphasizing Olsen and Johnson's billing as ““America’s SPAGHETTI TREAT FOR KIDS EXPLOITATION Here is a sure-fire tie-up which you can negotiate ‘‘h a large chain of restaurants, and which will briz. 2 youngsters to your theatre to see “‘Oh Sailor Behave!” Arrange with the manager of the restaurant to offer a dish of spaghetti free to anyone presenting a card from your theatre. The bearer of the card must promise to Funniest Clowns.” All| eat the entire portion which the restaurant serves. If he contestants should be|succeeds in finishing the dish, there is no charge. If, photographed wearing however, he leaves any food on his plate, he is charged sailors caps such as worn by the gobs in the picture, and the photographs should be submitted to a committee of judges. One prize should be given to the ex-navy man with the funniest face, while another should go to someone who has never been a The awards should reflect the spirit of the -| picture. A GLITTERING PAGEANT OF GIRLS, GAYETY AND GONDOLAS. This contest will not only enlist interest in|ly under your marquee, and the “Oh Sailor Be have!’ but will serve to member of the navy. a nominal price, as forfeit. The card which he presents at the restaurant is, of course, an ad for “‘Oh Sailor Behave!” It challenges the bearer to eat as much spaghetti as Olsen and Johnson do when they misbehave in “Oh Sailor Behave!” Youngsters, always interested in eating-contests, will grasp at the opportunity to get something for nothing, and will naturally want to compare their spaghetti-consuming feats with Olsen and Johnson. WINDOW DISPLAY ~€ash in-on the valué~of ‘The Laughing Song,”’ sung by Olsen and Johnson in “Oh Sailor Behave!’’ by placing an amplifier direct using a laughing record. Crowds passing the theatre emphasize the hilarious | will assume that the merri comedy sequences and |ment is caused by the audiTWO SAILORS GET A PRINCE AND the drawing power of|ence itself, and will be atA GENERAL INTO A MESS. LAUGHS!! | Olsen and Johnson. tracted to the picture. STREET BALLYHOO A very effective stunt can be arranged with a _ large and popular jewelry store, through the use of stills 29, 30, 31 and 32. These show Irene Delroy, the feminine lead, wearing the necklace, bracelet, earrings, brooch and ring valued at $250,000 which are seen in the picture. Have the window dressed with ‘gem ensembles,” consisting of the same number of pieces as are worn by Miss Delroy. The stills should be given prominence in the window. WHERE AND HOW TO GET STILLS Order stills from Miss Ruth Weisberg, care Warner Bros., Inc., 321 West 44th Street, New York City, New York. State what use you wish to make of stills, and careful selection will be made. Price, ten cents each. Added to the list of pennants is the one reading “Vitaphone Varieties—pictured here. This showy pennant is made up in six brilliant colors. Intended for lobby and marquee display—it may also be used for streamer effects. Fitted with eyelets. Price $2.50 per dozen Special pennants made up for any picture—at low price. Another new pennant now available contains the words “‘See and Hear.” Order From MORRIS LIBERMAN 690 Eighth Avenue New York Decorate your lobby with these attractive pennants. At very small cost you can have special banners made for “Oh Sailor Behavel”’ Get ih touch with manufacturers several weeks in advance of playdate to assure having banners and pennants on hand when needed. Hang banners in lobby a week in advance and suspend under marquee during run of picture.