On with the Show(Warner Bros.) (1929)

“ON WITH THE SHOW’’—First 100% Natural Color, Talking, Singing, Dancing Picture—A Warner Bros. Vitaphone Production— ileal ener coaeeeneseneseaneisunipiconrercoserreercaeconmnneessdorcies-neueinerarantamritec® anes ee cet enee Sane) SAP Len Ere ey, WR BEEret Ty 15 in Technicolor BiM)-PodsOid -T A\ Tishs® oN ANIMATED DANCER “On With the Show” is a musical comedy. Cut out and mount a large figure of a chorus girl (which might be enclosed in a real, gailycolored dress). Cut off leg at hip and rejoin so that the leg may be made to move up and down by a concealed motor, giving the appearance of a girl dancing or kicking. Use the figure in lobby, on marquee, or in store window. LIGHTING MARQUEE The picture being filmed entirely in color, you should use plenty of color in your lobby and theatre front. Use as many vivid, harmonizing colored lights as possible in your house sign, above the marquee and around the edges of the marquee. MINIATURE STAGES This is an excellent picture for the use of miniature stages as window displays. The stage may be a simple box-like arrangement of cardboard with a looped eurtain to conceal lights. Have the lights play upon a colored photographie enlargement of “On With the Show.” Select the most highly colored enlargements for this purpose. Windows in vacant stores, all dark except for the lights in the: miniature stage, are best. Surround the little stage with posters and special cards so that the windows will catch the eye during the daylight hours. TIGHT ROPE STUNT If you can get permission to stretch a tight rope across the street from the front of your theatre, you are in clover for an exploitation feature. Cut out and mount several lifesize figures of -chorus girls, with grooves in one foot so the figures will stand upright..on the rope, and counterweights to hold them vvright. Clothe them in real-chorus girl costumes, the flimsier, scantier, and brighter colored the better. Let the figures stand motionless in the center of the rope during the quieter traffic hours, but when the people are going to and from work, and at the noon hour, it will pay you to have the figures pulled by wires back and forth across the street. If one leg is free, and joined at knee and hip and the wires are jerked, the girls will seem to be trying to dance, and the motion will catch the eye of every passer-by. The counterweights should be concealed by cloth which is lettered in banner form to advertise the coming of the picture. te ANOTHER ROPE STUNT If areal tight-rope walker is obtainable (a woman is preférable to a man) have him or her walk the rope stretched across the street from your theatre. Advertise it as a free, outdoor exhibition. On either end of the balancing pole might be small banners with title of picture and show dates. FORTY WINKS He gc + Get your patrons and _ the public to talking, One good, inexpensive ‘way ig tg cut out and mount on your marquee a large head of Sally O’Neil, Betty Compson, or a chorus girl, and place different colored lights behind the eyes—red for one, green for the other, or blue and green. Attach the lights to a flasher so that the girl seems to wink, alternately, a red and a green eye. You will be surprised at the amount of comment you will get from the public on eyes that don’t match in color. With a little prompting, a reporter for any daily will play the winks up for a little human interest story, on the number of people that have written, telephoned and spoken to you about the eyea of different color. LS enessesssssessesssssesessnsmsn ' FREE MERCHANT ADS “On With the Show” is a big picture in every respect and will more than live up to everything you claim for it. If you have a rural and small town patronage from surrounding territory, go to your merchants and ask them to run a small boxed display in their newspaper advertising, advising their country patrons that it will pay them, when they come to town to see ‘On With the Show,” to visit the store and see its display of new goods and implements. FLOWER DISTRIBUTION Try this stunt with your florist or a greenhouse. If they will cooperate with you (in exchange for screen or program advertising) it’s a stunt that will put “On With the Show” all over the local map. Get half a dozen girls, dressed in simple but vividly colored gowns, supply each with a basket of flowers and send them out on the streets to give one flower to every woman and girl they meet. As they present the flower they should say “With the compliments of Betty Compson—or Sally O’Neil—of ‘On With the Show’”, the natural color, | % singing and talking picture coming to the Theatre next week.” Paint the title of the picture on the side of the baskets. OLD FLIVVER BALLY Get the oldest, most rickety flivver you can find—perhaps from the dump—and send it through the streets with a load of boys and girls. Cover the hood and the sides with chalked wisecracks. Chalk in big letters so that it can be easily read—or paint it on banners ecarried on the sides of the car—the following: “We’ are going to see ‘On With the Show’ at the ....... Theatre. If we don’t get there today we will tomorrow.” The flivver should develop a _ lot of engine tereshla an that +b vaw avs poeTn"uLa UT Ur)... «x=... xm UU get out on busy corners and whereever there arg crowds collected to monkey with:the engine and the tires. Have ‘the boys and girls learn some of the songs in “On With the Show” (you can get copies from the exchanges or from any Witmark agency) and have them sing the songs during stops for repairs. NAME CARDS Arrange with your merchants to carry a card with the name of some person taken from the telephone directory. Announce in your own ads that every person who finds his name in store windows will be given a free ticket to the picture—this will give you a two-for-one business at the opening. It will attract attention to the store windows each of which should give you a display of posters and stills or enlargements. IDENTIFICATION Use the identification contest in a double-truck advertising spread, publishing portraits of the leading players (there are a dozen or more you can use) offering prizes for the first 25 to 50 persons who identify all of the players or those identifying the most. The first two or three prizes should” be money prizes, or articles contributed by the advertisers, the rest in single ticket prizes. Most of those tickets will take someone them and buy an extra ticket. NEWSPAPER CONTEST You should be able to get a mews paper to tigyp in’this contest, the | prizes ostensibly. coming from the newspaper. There are scores of persons in every town ayd hamlet, who. have taken part in amateur} ~ theatricals,.in ‘high school plays, ete. Offer. suitable prizes daily for a week for the best letter to the | newspaper about events and’ circumstances that nearly prevented the giving of the play—but how the “On With the Show” spirit won out over all difficulties. The announcements in the newspaper should always tie up the contest with the picture, “On With the Show.” winning |," with | SSIS ESOLEOROT PRE ELEOT LOE SSO SESS LE OOOR SOOT IL PPA Scene from “On with the Show”-A Warner Bros. Production Production No. 29—Cut or Mat program. windows reading. in suhctanca is Rete OT = me olors, 1 rs, ne ew shades. Even WOMEN’S WEAR TIE-UP Department stores and women’s wear shops are always trying to tempt the women with dress of new shades of color. With the Show” is filmed in natural color throughout, with many beautiful, new and unusual creations. Go to your department store and women’s wear shop and explain this, asking them to display their dresses of newest shades and designs, with posters and cards for the show. Advertise their displays on your screen or in your Get the shop-keepers ‘to use a card in their disp “= a fallaue “On 66utr 1 == “fove” prignt™ ts) 0 | the movies are bowing to their demand | for colors—see ‘On With the Show,’ the first 100% natural color, talking, singing, dancing picture, a Warner Bros. Vitaphone pro _duction in Technicolor, at the Theatre, and then ed compare the new designs and shades with the newest gowns in our stock.’”’ UNIQUE TWIN CHORUS GIRL “ON WITH THE SHOW” STUNT Here’s an unusual stunt for an outdoor bally which will cost little, yet get the attention you want. Have two girls dress as chorus girls, long but flimsy and brightly colored skirts, picture hats, eye lashes High Lights Of “On With the Show” Love Scenes Southern Plantation Cotton Fields Fox hunting scene ei iF Dream Palace Show Boat Negro Harmony Singers 4, aa ‘Dance Ensembles Back Stage Scenes Songs! Songs! Songs! Beautiful Girls! All in Glorious Changing Color! f heavily masearaed, cheeks vividly rouged, with red lip-stick laid on heavily. Get a twelve foot strip of silk—blue or pink—and have painted on it the title of the show to which may be added the name of your theatre and the play date if you like. One of the girls wears this narrow strip of silk wound about her waist and hips. At frequent intervals, on corners, in front of crowds waiting to cross the street in rush hours, the two girls should stop and fuss with the costume of the girl wearing the banner. Then the other girl should take hold of the end of the banner and unwind it—somewhat the effect of disrobing the girl—so that the title painted on the silk, can be easily read. Then it is rewound about the girl and they proceed to another location. “On With the Show” Arrange for a _ newspaper contest for the best essays of not more than two hundred and _ fifty words, showing how the spirit of the slogan, “On With the Show” has saved many a project that otherwise would have failed. allele! Seen, | display :|wear—white flannel, tickets. '|posters and SUMMER SUITS Arthur Lake is shown wearing a white summer suit in a number of stills. During the hot weather, these can be used to get a window in stores carrying men’s Palm Beach’ and other summer-weight suits. LAUGH TICKETS Have printed and distribute a ‘|number of “laugh tickets,” each one bearing a different number. Announce on the tickets, and in your # | newspaper ads, that everyone receiv ing such a ticket will receive a free. ticket to the picture provided the number on their laugh ticket is found on a large master ticket in the lobby of your theatre. This’ will bring all who receive the laugh ticket into your lobby. If you have made your lobby atractive through posters, colored enlargements and other displays, it will “sell” the show to those who do not receive free The others will buy an additional ticket. MUSIC STORES Music of all the original songs heard in “On With the Show,” published by Witmark, will be found in musie stores. Don’t overlook this fact; it gives you a wedge to pry open a lot of excellent window displays of the sheet music along with i other pictorial accessories. ; PICKING BEAUTIES Arrange with a newspaper to publish a strip of pictures appearing in “On With the Show,” with the paper ostensibly giving money and ticket prizes for the best reasons for picking the girl the writer thinks the most beautiful. te Bi COLORED DRAWING The picture being all in Techie. waxTaAad aw for a public school colored drawing contest. drawings of in-the-picture. ferent still each day with daily prizes) for the best colored drawing of the still, the figures to be greatly enlarged from. the still to preclude copying of the. figures and_ set. Display the best» drawings in the lobby of your theatre or in an art store. If you tie up with an art store it should furnish a number of prizes of colors, drawing instruments, etc., as prizes, in which case you, naturally, would advertise the art store on your screen or in your program. RESEMBLANCE Betty Compson, Sally O’Neil, Louise Fazenda, and the Fairbanks Twins have prominent ’roles in the picture. A resemblance contest on any of these players may be worked up through your newspaper or your house program, with suitable prizes for those most. closely resembling the player designated. SHOW GIRL DRILL If there is a vaudeville act in town employing a number of show girls, or some local girls who have had drill or calisthenie training, arrange to hold a show girl drill in the public square, park or bandstand—even in the lobby of your theatre. It will attract attention and be worth many times its cost even though you have to pay a show girl troupe, to put it on. Posters and banners at the drill place will advertise the picture. Mention the free show girl drill in all of your newspaper ads for two or three days in advance. WEIGHT GUESSING Place large portraits. of several of the women in the cast in your lobby and advertise that free tickets will be given to those who guess the weight of the players—or come within two pounds of the correct figure. Betty Compson weighs 112 nounds, Sally O’Neil 105; Louise Fazenda 135. = re a “L [ore oat CACEMENU OPPOl Vat Vy Tieup with a newspaper |” to offer prizes for the best colored =<... a still, showing chorus. girls and setting of the play-withThe still should be. published several times (or a dif—