We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
—LOBBY
e Here’s How You Can Sell the Title, Stars, Book and Human Interest of the Picture in Your Lobby and Out Front.
TITLE HANGERS FOR LOBBY OR MARQUEE
Make up a series of 4 hangers, as shown, to be hung in sequence across lobby or outside under the marquee.
t =. ry respect of the swelles eve =. pictures yet! E ae —it's lovable! $
i after foot of %. delightful fun!
Tell ’Em: HOW TO BE A FATHER!
IN 7 NOT-SO-EASY LESSONS
by FREDRIC MARCH, the Practical Father (Practically in trouble all the time)
1. He's at the head 2,.He married the 3. Sister doesn't chase 4. He keeps a sharp
Before your doors open:
NOVEL SIGN ON BOXOFFICE
Instead of your regular sign announcing when doors open, during run build a compo-board book with the title “ONE FOOT IN HEAVEN” on cover and on the two open pages this copy:
f ...and your heart
f will open to a lov
| able new screen hit!
OneFoo! in Hoare
Be sure to see FREDRIC MARCH MARTHA SCOTT
oe HE a
Feature Fredric March and Martha Scott in a lobby display stressing the different” type of roles they portray in the picture. Show scenes of the stars from past successes and highlight with love scene from this picture. Banner line: ‘FREDRIC MARCH and MARTHA SCOTT IN A DIFFERENT* KIND OF ROLE! (*Yow’ll Call It Great!)
BOOK ‘COMES 10 Liré’
Obtain a copy of ‘One Foot In Heaven” from your local book store and build a set-piece illustrating the pages of the book ‘‘coming to life” on the
of the family ... and at the bottom of their troubles.
most adorable girl in the world—and stayed married!
the fellows — he does! He's a champ chaperone!
eye on Brother — who keeps a sharp eye on the girls!
screen (sample below). (For drawing see page 18).
5. To Mother —he's just her 7. Father knows best — that
biggest baby! and one foot in hot water! Mother knows best!
Man! What A Man Is Father! ... in
“ONE FOOT IN HEAVEN”
Easy to build — and packed with heart-wallop! Order ‘Practical Father Display Stills’? — set of 7 — 60c — from Warner Bros. Still Department, 321 West 44 Street, New York City.
Nothing sets the mood of your showing as effectively as does music. So obtain a number of old time folk songs, popular tunes and hymns to be played on your lobby p.a. system and on your street bally truck. You might also promote a phonograph and records for lobby and invite patrons to play their own favorites.
OLD TIME SONGS
14