One Foot in Heaven (Warner Bros.) (1941)

DALLY e Stunts and Promotions for a Direct Mail Campaign, Department Stores, Newspapers and Book Stores. FIND AND FETE TOWN’S TYPICAL BROTHER-AND-SISTER Young Eileen and Hartzell Spence (played by Carlotta Jelm and Peter Caldwell) are the typical American sister and brother, aged 11 and 10 respectively. This is your cue for a newspaper or lobby contest to honor the town’s most typical brother-and-sister within that age group. Selection might be through newspaper ballots, lobby ballots or through a tie-up with local photographers. In latter case photogs advertise special brother-sister photo rates, each photo taken automatically entering boy and girl in this contest. Prizes can be promoted merchandise. Still illustrated is OH 527. Order from Campaign Plan Editor — 10c. Follow through with these: e Newspaper ads by local photographers. ¢ Window displays in stores of all cooperating merchants. e Interview winners in newspaper and on the air. e Prizes awarded on stage evening of opening day with winners present as guests of honor. e Photos of entrants displayed in lobby. e Testimonial dinner to winners by local Boys Club and Girls Club. e Winners permitted to be acting civic officials for one day. e Fellow students honor winners in school celebration. e Winners participate in local Defense Savings Bonds drive. Ne Se I EN Ee RTP een eee referee enna ere meen enerereReNtee LOCAL 2. Stills, posters, cut-outs for window display. STORE 3. Copies of novel as contest prizes for best student book reports on novel. Following promotions are planned to help you spread the news of your playdate via town’s book stores and libraries, cashing in on fame of *tOne Foot In Heaven” as a best-selling novel. 1. Co-op book store ads opening day. 4. Notices in all public and lending libraries. TIE-UP 5. Give away free bookmarks made up of 1-col. ad. seem eeeee DIRECT MAIL CAMPAIGN Below are two suggested letters — one for your mailing list and another for literary clubs, lending libraries and other groups of book-lovers. -_+ To regular patrons: Dear Friend, Yes, folks, you must meet the Spence family! First, there is Father. There's one in every family but not another one like him. What a man is Father! He's always got one foot in heaven -and the other one in hot water! Then, there is Mother -the most adorable wife a man ever had. And Brother! Girls, girls -that is all he ever talked about. Sister, too. She didn't chase the fellows Father did! He was the town's champion chaperon! You will get to know them all in "One Foot In Heaven," based on Hartzell Spence's famed biography of his father, William Spence. Vividly enacted by Fredric March and Martha Scott, and supported by an outstanding cast, this story of a typical American family is entertainment all the way. I do not hesitate to commend Warner Bros.’ "One Foot In Heaven" to you as a grand picture for every member of your family. You will relish every minute of it. It starts a week's engagement at the Strand Theatre on (date). Be on hand to meet the Spences. It’s the most affable, laffable family that ever stepped out of America’s screens . .. into your heart! ~° _ + To literary groups: Dear Friend, Here they come . Father Will, Mother Hope, Brother Hartzell, Sister Eileen. . right out of the pages of Hartzell Spence's best-selling novel, "One Foot In Heaven." Yes, it's a motion picture now! Warner Bros. has transferred this famed story about a typical American family to the screen with Fredric March and Martha Scott as Mr. and Mrs. Spence. "One Foot In Heaven" is one picture you won't want to miss. It is every bit as lovable, as memorable as was the book. "One Foot In Heaven" will start a week's engagement at the Strand Theatre on (date). Whether or not you've read this béstseliing novel, you'll want to see "One Foot In Heaven" on the screen. DEPARTMENT STORE DISPLAY Use the noticeable — and improved — change in women’s styles since the early nineteen hundreds as the basis for a series of special window displays in a local department store charting this change in milady’s appearance. Since the story of ‘One Foot In Heaven” traverses the period from 1904 to virtually the present day — the tie-up with the picture is a natural. A special set of fashion stills — both early and modern — featuring Martha Scott is available for this purpose. Order ‘Fashion Display Stills” — set of 10 — 75c — from Still Dep’t., 321 W. 44th St., N. Y. C. These same stills can also be used for newspaper planting and regular fashion window displays. 15