One Foot in Heaven (Warner Bros.) (1941)

e William Spence, the Father ... William Spence, the Man. There you have the two selling angles of this picture. One represents the homey, down-to-earth story of a typical mid-western family. It spells entertainment for everybody! e Second, there is the background against which the story unfolds. It tells of William Spence, Minister, who for twenty years was moral and spiritual leader to congregations scattered throughout the mid-west. On the opposite page, and below, are several suggestions to help you further interest in your showing among those local organizations associated with the clergy of your town. YOUR FIRST STEP is to secure cooperation of local religious groups for aid. Some of these organizations which might have offices in your town are: Federal Council of the Churches of Christ in America Board of Foreign Missions of the Methodist Episcopal Church National Conference of Jews and Christians Methodist Federation of Social Service Epworth League Along the same lines, organizations such as Young Men and Young Women’s Christian Association, etc. should be reached. SUGGEST AN EDITORIAL to local editor, general theme of which is: William H. Spence (central figure of the picture) demonstrates the human, forceful Christian qualities, duplicated in thousands of ministers, that have made them one of the most influential forces in shaping American thought and life. PREVIEW FOR CLERGY may result in sermons and endorsements. Remember to treat these considered statements with dignity and discrimination. SONS OF PREACHERS is a national organization which may have a local branch. Contact son of local minister for newspaper interview commenting on or comparing his life with that of Hartzell Spence, who wrote the famous novel, ‘One Foot In Heaven,” about his father William Spence. . « AND FOR THE CHILDREN: Working through the church again, contact the children in the Sunday Bible classes. It’s grand entertainment for them! With the cooperation of a local clergyman get up a bible quiz of true or false questions for distribution to children in the Sunday school classes. Winners receive tickets to the picture. ATTENTION! MODEL BUILDERS! Here’s a particularly detailed photograph of a model church which can serve you well as the basis for a model-building contest. Stage contest in newspaper, offering promoted prizes for best duplicate models of church shown in still. If paper desires to get a variety of models, suggest that models or drawings of any type of church shall be eligible. Order still OH 104x — 10c — from Warner Bros. Still Dept., 321 West 44th St., New York City. ‘FAMILY NIGHT’ AT THEATRE Run a “family night” during run of the picture and award door prize to largest family attending. This idea can be enlarged upon by getting nearby restaurants and soda fountains to feature special rates for family groups. GET Use this 100-word spot announcement immediately after the conclusion of the broadcast of local church Sunday services. Copy: ON Father not only has a wonderful character ... he is one... once again Warner Bros. bring you a fine screen biography .. . the story of a mid-Western minister and his struggle to bring understanding to his family and pulpit . . . “One Foot In THE Heaven” ...a gay, charming panorama of life in the early 1900’s .. . with as lov able a group of characters as has ever been shown on the screen . . . Fredric March is father and Martha Scott is his understand ing wife. “One Foot In Heaven” is a pic ture you must see... it starts next Friday at the Strand Theatre . .. Don’t miss it! (For regular radio spot announcements, see page 18)