One Night at Susies (Warner Bros.) (1930)

EXPLrOTTAT Sliding Scale Prices of Advertising Accessories 1-SHEETS 110-507. ee 15c each Si<to100. ee 13c each Over100. 55255 Fe llc each 3-SHEETS VPRO Bae es 2 40c each Overt 225 ees 36c each 6-SHEETS 1to>10..3. SS Se 75c each 1146220 oe 70c each Over (20 ee 65c each 24-SHEETS tas Ree Eee eee amg 2.00 each Over 25 se es. 1.75 each each each each 51-to Over each each each 18c each 1 to 26 to 51 to Over HERALDS $3.00 per M Over 5M 2.75 per M PHOTOS 11 x 14 Photos (8 in set—colored) 22 x 28 Photos (2 in set—colored) ‘Press Sheets Music Cues All Talking Trailer Good trailers are your cheapest and best form of advance advertising and the trailer on “One Night At Susie’s” is good. Including only the choicest scenes.from the _high —~spots_in this drama, the trailer is a sure patron-puller. Start running it early and watch the good box office receipts as a result. in ONE NIGHT AT SUSIES With DOUG FAIRBANKS Jr. Billie and Doug. What team and what a love John Francis Dillon production A FIRST NATIONAL & VITAPHONE HIT! What Happened One Night At Susies— where men check their guns at the door — where walls hide a thousand strange secrets and one BIG secret that wouldn’t let two kids go straight! with Doug. . FAIRBANKS A John Francis Dillon Prod. Cut No. Cut 40c, 5, | POST CARD CAMPAIGN Copy is furnished here for post-cards that should derive the benefit of your full mailing list. It carries a message that is bound to have an unusual appeal. As is always the case when the patron receives that intimate, personal solicitation, the impression created is far greater than through most any other form of advertising. DEAR FRIEND: HOW ABOUT STEPPING OUT NEXT WEEK AND SPEND “ONE NIGHT AT SUSIE’S”? RADIANTLY BEAUTIFUL BILLIE DOVE WILL SEE TO IT THAT YOU EXPERIENCE A MOST EXCITING TIME. DOUG FAIRBANKS, JR. HELEN WARE, TULLY MARSHALL AND JAMES CRANE WILL HELP ADD A FEW THRILLS. MAKE UP YOUR PARTY AND MEET AT THE STRAND. CORDIALLY, ° THE MANAGEMENT. John Loder With Dove John Loder, who recently played leading role opposite Corinne Lobby Display a at Susie’s,” Billie Dove’s latest First National and Vitaphone picture, One obvious basic decorative idea a. showing at the ........ Theis the featuring of Billie Dove pho: tographically, in artwork, cutout standees, cutout tinseled letters and lights. Play her up as the most fascinatingly beautiful star of the Beane screen more adorable than ever. Let : your lobby copy play up the fact ee Jr. that you are introducing a “NEW in BILLIE DOVE” in a new and “One Night startling characterization. : Aig ee In the event you carry out the Cut No. 21 “party idea” or “Susie Party,” sugCut 15c, gested elsewhere in this section, you iis se have an excuse for decorating your lobby in typical party fashion with streamers, favors and paper hats suspended from ceiling and a general gay party atmosphere. Mat 10¢.———— ) y EES [ESS SSS SSeS a \ Griffith, is the villain in “One Night | Lettering—‘“Billie Dove,’ white with yellow outline. Small lettering—light green. Billie Dove—black hair, blue eyes. Dough Fairbanks—brown hair. Panel—white lettering on a light green bg. INSERT CARD Merchant's Party Stunt Enlist the co-operation of a number of your leading merchants in this big advertising stunt. It is a new twist to the “progressive merchant night” idea, in which door prizes are given to lucky coupon holders. Each co-operating merchant is to donate some article of merchandise, which he is to feature in his window and to be identified as one of the door prizes to be given at “Susie’s Party” at your theatre. Supplement this display with special trim, tying in the picture and an attractive tieup showcard with copy similar to the following: LET’S ALL SPEND “ONE NIGHT AT SUSIE’S” Susie Is Throwing a Grand Prize Party at The Strand, Week of August 4th. Billie Dove Has Appointed Us To Her Staff of Greeters And in Appreciation We Are Donating This Handsome Door Prize, You May Be the Lucky Coupon Holder! eee, By tendering the proper reciprocation you should have no trouble in putting this stunt across. Make a duplicate display in. your lobby of all the prizes to be awarded with credit-cards. Also prepare a special trailer boosting the party and listing the prizes and their donors. This latter feature in itself is sufficient to induce the whole-hearted support of many merchants, as they are always anxious to derive the benefit of your screen. Advertise this “One Night at Susie’s” Party through every medium at your command, See that each co-operating merchant has a supply of special tieup announcement cards for distribution to their customers and also get your newspaper advertising department busy. going after a double truck tying directly in with this merchant's party at “Susie’s.” The awarding of prizes can be handled in several ways. You should issue a numbered coupon, with space for name and address of holder, with each paid admission during run of “One Night at Susie’s.” You can hold the drawing s. the following week and advertise the lucky numbers on a board in your lobby, or notify by mail if the name and address has been filled in, % You can also make the stipulation that the winning coupon holders must be in the audience the night of the drawing to receive the awards. This is a means for building up a big night the following week after your “One Night at Susie’s” engagement, Another method of handling the awards is to hold the drawings on the nights the coupons are issued. By awarding one or two prizes at each performance, you -can maké every night a genuine “Prize Party Night.” SLIDES | COLOR SCHEME—24 Sheet— “ONE NIGHT AT SUSIE’S” Background—green (orange cushion) Billie _ Dove in “One Night at Susie’s” Cut No. 20 Guts; Mat Sc SLIDE “B” Page Seven