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3-DAY CONTEST
BROKE EVERY RULE IN THE BOOKS!
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4-DAY TEASER CAMPAIGN
Place these teasers in advance of your regular display campaign on movie page.
First day:
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The Great New Hit the Whole Town's Awaiting!
Second day:
OUT OF .
It's One of the Year's Mightiest Pictures!
Third day:
OUT OF THE
Reuniting the Outcast Lovers of "The Sea Wolf"
Fourth day:
With IDA LUPINO ®
14
OUT OF THE FOG
Out of the fog-bound shadows of the bay a great drama is born!
JOHN GARFIELD
Watch for big announcement tomorrow!
10 Pairs of Guest Tickets Will Be Awarded Daily to See
“OUT OF THE FOG’
for the 10 Best Lists of RULES FOR ROMANCE
List Yours Below:
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for romance.
John Garfield and Ida Lupino, the outcast lovers of “The Sea Wolf,” are reunited in Warner Bros. “Out of the Fog,” coming Friday to the Strand Theatre, in an exciting story of a love that “broke every rule in the books.”
The Daily News, in conjunction with the Strand Theatre, is offering 10 pairs of tickets daily, today and for the next two days, for the 10 best lists of “rules for romance’’—just to see if the Garfield-Lupino com
Contest, run daily for 3 consecutive days, calls for readers to list ten rules Best lists win tickets.
Swing into action with this:
(Publicity Send-Off)
GET CUPID “OUT OF THE FOG” WITH RULES FOR ROMANCE
bination has missed up on anything.
Just to be helpful, here are some sample rules:
1. Never lie. 2. Keep all promises. 3. Be faithful.
Get the idea. That’s all there is to it. So start now and send your list of 10 rules for romance to the Daily News Contest Editor. Watch this newspaper for daily winners. Remember, free tickets to “Out of the Fog” can be yours!
<—_—$—$
Newspaper contest illustration or throwaway can be made up locally like this.
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FOR LOCAL NEWS BREAK
... arrange for local Fire Department to elect John Garfield as Honorary Fire Chief. Release photo and story to all papers. If Fire Department is staging any event, such as Fireman's Ball or fund-raising drive, arrange for it to sponsor "John Garfield Day" in connection with such event. Order still GP Pub Al 7—10c—from Warner Bros. Still Dept., 321 West 44th St., N. Y. C.