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SELL IT BIG IN LOBBY — 4 WAYS!
GREATER THAN THE PLAY
£VEN MORE
rN THAN
IT WAS ADAPTED!
engar? eas
STILL Sit
REUNITING THE OUTCAST LOVERS OF “SEA WOLF"!
STILL 5]
FLAMING WATERFRONT ADVENTURE!
STILL 8
THE GREAT NEW HIT THE WHOLE TOWN'S AWAITING!
NOW...MIGHTIER ON THE SCREEN ! IDA LUPINO-JOHN GARFIELD
‘OUTOF THE FOG’
Stills for illustration selected from your Vitagraph Exchange Set.
SENSATIONAL EXPOSE
Set up 3-sided set piece as illustrated, with circulars, pamphlets and posters describing petty rackets posted on side panels. You can get the latter from your local Better Business Bureau, Insurance Company or Police Department. Order "GP Racket Expose" Stills (set of 8) —75c—from Warner Bros. Still Department, 321 West 44th Street, New York City. {Captions are enclosed with the stills.)
haw the racketeer operates in the sfactling partrayal by
(This type display is suggested especially for those theatres where John Garfield is highly popular in the
gangster type role ...as in "Castle On The Hudson," “East of the River," "They Made Me a Criminal," and “Blackwell's Island."
16
ANIMATED CUT-OUT
Set up this animated set piece in foyer or alcove in advance and move it to top of the marquee current with run. Fog effect can easily be achieved by placing “dry ice" in a concealed trough of water at base of cut-out. Use one-sheet for illustration.
QUVEAOVEAUUEGUUOAAUOAQOUEQUUEUOEOOOUAGDEOEOONEAUOOAOEEAOOUEOOUEAOUOOUUEOOUEOOUOOOOUOOUNOOUUEOOOOOOUNOOOEEOOUROOUOOOUNEOONEOUEEOOUUOOOUOOOUOOOUEOOUOOOUOEOOUOOOUNOOOUOAUOQOOUEOOUEOOUNOEAUEGUEOOLENE
DRAMATIC DIALOGUE
Sure... I'll be your girl, but it's got to be on my own terms.’
“Listen, sister . . . your kind can't afford to ask for any terms."
* * *
Even your love breaks every rule in the books."
"| make my own rules, sister."
LR ik "When we go past a cop | know some day that same
cop might shoot him, and he knows it, too!"
"So what, you can't live forever."
ae a ‘Going my way, sister?"
"Sure ... all you've got to do is look at me, and | know I'm lost!"
Triple-duty dialogue lines go to work for you like this:
1. Assign an usher and girl on your staff to read these lines over p. a. system when street traffic is heaviest. Add playdate credits.
2. Place "balloons'' with these lines on Garfield Lupino stills and display in lobby. Feature copy: "The outcast lovers of "The Sea Wolf' in their most exciting hit of all!"
3. Contest in which one line is given and people write original answers.