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FLASH TABLOID
Sensationalize your advance ballyhoo with this flash tabloid—made up locally. Size is 11" x 14". Use ad mat No. 302 (page 8); scene mat No. 106 (page 5); and Lead Story on Page 3. Distribute tabloid as an "Extra!" on busy street intersections, bus and train terminals and at all sport events. Also blow up for display out front. To help defray cost, promote dealer ads for back of tabloid. This should be in addition to regular distribution of herald through usual channels.
RADIO FLASHES!
~~ F (For the Popular Station Break Periods): SMASH COMING! The fiery outcast lovers of 'The Sea Wolf' have been reunited in Warners' ''Out of the Fog" . ..lda Lupino and John Garfield in a flaming waterfront adventure . . . mightier than you have ever seen them! Don't miss Ida Lupino and John Garfield in ''Out of the Fog"... at the Strand Theatre starting Friday!
oe ei : _ — 1 a i * * *
A HIT! Hollywood .. . New York... all America is acclaiming Ida Lupino and John Garfield for their startling portrayals in ''Out of the Fog." You'll cheer, too, as these : : oo fiery outcasts of "The Sea Wolf" bring you the sensaNO MAT AVAILABLE. Make up locally—mats and story __ tional picturization of Irwin Shaw's sensational stage hit,
material, illustrated above, are taken from the pub‘The Gentle People." See "Out of the Fog" when it licity and ad pages of this pressbook. opens at the Strand tomorrow! | MT
GET ACTION WITH THIS!
.... Suggest this ad for your local telephone company or to local department store for their ‘Shop by Telephone" service. No mat is available—order still GP Pub A33—10c—from Warner Bros. Still Department, 321 West 44th Street, New York City.
‘DRUM UP’ INTEREST
.... It's a lot of noise but that's one way of attracting attention to your show. Pretty girl parades main thoroughfares of town, pounding large bass drum. Copy, shown in illustration, also appears on sign on girl's
back.
ON THE seT IT's ACTION— BY TELEPHONE
‘CUBAN CRUISE’ CONTEST
. ... Cuban cruise contest is an exploitation angle that ties in with Ida Lupino's longing for such a cruise in ‘Out of the Fog."' Local travel agency keys contest by offering free or cut-rate cruise tickets for the best letter on ''Why | Want to Take a Cuban Cruise." Local merchants tie in with special ads and sales on all accessories for a cruise— clothing, luggage, cameras, sports equipment, etc. Ask your newspaper editor to go along with publicity stories and photos. Special set of Ida Lupino-John Garfield “cruise stills’ available for window and counter displays, newspaper ads and throwaways. Order ''GP Cruise Contest Stills'"—set of five for 40c, individually 10c—from the Warner Bros. Still Department, 321 West 44th Street, New York City.
From the set at Warner's Burbank Studios where Ida Lupino was appearing in "Out of the Fog," now at the Strand Theatre, a handy telephone kept the Lupino household going. Why don't you take advantage of the quick, efficient, convenient service that is yours when you
SHOP BY TELEPHONE