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FRESH ANGLES ON PROVEN STUNTS!
EXCITING ADVENTURES Ida Lupino and John Gar
field share many of the screen's most exciting adventures in ‘Out of the Fog,'' as they did, too, in ''The Sea Wolf." Stage a contest in lobby to find the couple in town who have had the most thrilling escapade. Announce winners’ tale in local paper on opening day and also arrange for spot on local radio program for dramatization of their experience. Award promoted merchandise to winners, with guest tickets for runners-up.
"FOG" FOTO CONTEST
Award tickets and promoted photo supplies as prizes in a contest for best photos of waterfront scenes. Tie in contest with local photo supplies store for window displays and ad plugs. Also tie in camera clubs in local schools, and photo column in local newspapers.
FIND LUPINO FOR PRIZES
This promotion, staged by your local newspaper, is aimed at capturing peak femme interest in your playdate. Idea is to have paper announce daily in story and photo that "Ida Lupino" will step ''Out of the Fog" each day to visit two specified locations in town. Readers who recognize ''Ida Lupino’ and step up to have her autograph a copy of the cooperating newspaper are awarded cash or promoted prizes. A girl reporter dressed to resemble Ida Lupino visits those places in town where large groups of women gather, such as department stores, restaurants, shopping districts, etc., accompanied by a staff photographer. If desired, this promotion can be staged exclusively with a leading department store, with “Miss Lupino'' appearing in various departments. Details of search and credits for picture and theatre are included in department store's ads.
BOOK STORE TIE-UP
A published version (Random House) of the sensational play, “Gentle People,'’ on which ''Out of the Fog" is based, is now being sold by your local book stores. Arrange for window displays, bookmarks and direct mail plugs, using this tie-in copy: “Read the sensational play by Irwin Shaw, ‘Gentle People’ — See the even more sensational picture produced from this Broadway hit — ‘Out of the Fog,’ with Ida Lupino, John Garfield and Thomas Mitchell."
MODEL BOAT CONTEST
Offer promoted prizes for models of "dream" boats in contest staged via columns of local newspaper. Peg contest to the two characters portrayed by Thomas Mitchell and John Qualen, who live in a dream of some day owning their own boat. Display models in lobby during run.
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DEALER TIE-UP STILLS
10 big tie-ups ... Garfield, above:
illustrated here clockwise, starting with John
JOHN GARFIELD RCA Personal Radio Rain Coat JG Pub Al9 Pipe
Dunhill Lighter. ...JG 221 Gruen Watch
IDA LUPINO Volupte Cigarette Case
Sport Outfit. ..IL Pub Aé8
RCA Radio and RecordIL Pub A85 ing Set.....1L Pub A84 Pe Ags
Order "GP Tie-up Stills"—set of 10—90c for set; 10¢ each—from Warner Bros. Still Dep't, 321 West 44th Street, N. Y. C.
IL Pub A?