Over the Goal (Warner Bros.) (1937)

SY “TRICK PLAYS” FOR XPLOITATION Football Rally dent athletic or Notify all stu ganizations. Invite local footto special screening ball team é the opening night of picture. Boys and girls parade to theatre riding in cars and trucks ban nered with this copy: “Don't let (name of school) down. Turn out for the big rally at the Strand Theatre tonight and see ‘Over the Goal.’ Arrange to have school band lead procession. And be sure to notify newspapers of the Big Parade. Stills With a Goal Set stills from picture in football-shaped cardboard frame. Have artist sketch goal post on a large compo board and mount ‘football pictures’ on bars of post. Light stills from behind on individual flashes. Copy suggestion: “A Picture with a Goal—To Bring You All the Thrills and Enjoyment of a Real Football Game. See “Over the Goal’? Wednesday at Strand. Acting Families William Hopper is the son of 4 noted actor and actress. Run contest in your lobby or In conjunction with newspaper in which contestants name actors or actresses in motion pictures whose parents were famous on the stage or screen. Here are a few: Patricia Walthall, Joan Blondell, Paul Muni, Joseph Schildkraut, Mary Rogers and Edward Arnold. All-American Team In cooperation with sports Editor of newspaper run con: test to select local All-Amer ican football team. Readers clip ballot from paper and deposit selections in lobby box. merchants donate Have local prizes and award to selected players in your theatre the opening night of picture. Campus Cut-Ups Display sti theatre with this copy: Strand on Wednesday.” Stadium Service ‘game is playe to ‘the most picture of the P.A. system in year.’ throughout the country. Sport Stores stills, banners, Ils of Johnny Davis and Mabel Todd in lobby of “You saw them cut up the campus Station bannered busses in front of stadium where big d. Offer free ride thrilling football Install bus and broad cast scores of games played Display latest football equipment together with that used in the ’90s. Show photos of local college football team and schedule of their games. Also and display cards announcing playdate. Cateh Forward Pass Arrange with college or high school officials to have player on football team boot five footballs into the stands the day of the big game. Attach to each ball a pass to your theatre along with herald announcing playdate. Use this copy: ‘You've just made the catch of the season—‘Over the Goal’ at the Strand Theatre on .Wednesday.”’ Tell college and newspapers about stunt a few days in advance. Guessing Scores Issue score cards on which is printed football games to be played in your locality and throughout country during week picture is playing. Award free tickets to those selecting the greatest number of winning teams. Send cards to mailing list, distribute on streets, and insert in local newspapers. If newspaper goes for contest, have patrons guess scores of games. Person guessing nearest to actual scores of all games is awarded Grand Prize. Pigskin Oriental June Travis visits the Orient in this picture. Play up this angle by running a contest in which patrons send to your theatre (or local newspaper) a letter telling how they think the (Chinese or other Orientals, who never heard of the game, would play football once ‘the general idea was explained to them. ' Football Gallery Colleges in your locality can supply you with pictures of their 1937 football teams; also photos of footballers in the gay nineties, when athletes wore mutton chop whiskers. Display these in your lobby together with stills of the U.S.C. football squad, appearing in this picture. Copy: “The Thundering Herd of the Gridiron. See them in ‘Over the Goal’. Front Suggestions Decorate lobby and marquee with college pennants interspersed with cardboard replicas of footballs with title of picture surmounted. Place a giant football on top of marquee with title imprint and stars’ heads on each side. Distribute football souvenirs to patrons—see page 8 for complete list of accessories. Patron Strategy Give patrons an opportunity to find out kind of football strategists they are. Have ‘em dope out practical plays that could be used against opposing teams. Send better ones to local football coach and have him what in ‘Varsity Show’’—Now see their riotous huddle in Over select winning plays. He may be able to use the Goal’? Coming to tne them in next Saturday's game. Gridiron Bally Man in football togs runs through streets carrying football. Sign on his back carries this copy: ‘I’m on my way to an Entertainment Touchdown—‘Over the Goal’ at the Strand. Over the Goal “Drop Kick Contest’’ to be held on school athletic field. Place banner with imprint of picture’s title over cross bar of goal post. Award free tickets to those drop kicking ball ‘over the goal.’” Announce contest via heralds or ads in school papers. Student Papers Inform student bodies with special ads and publicity in college and high-school papers and magazines. If you have any football contest ideas, be sure to plant them in these publications. You'll find a full page of football pictures for use in papers on page Ki Lucky Number During the half of Saturday’s big game announce through P.A. system that spectators holding lucky number seats will receive two free tickets to “Over the Goal’ at the Strand Theatre. Numbers are drawn by member of football team and winners announced. Advertise stunt in program. Questionnaire Distribute to patrons entering theatre asking for definitions of various football terms. Award free tickets to the first ten sets of correct answers. Here are a few terms you can use: Offside, bucking the line, end run, blocked kick, placement, tackle, holding, clipping, mouse trap, punt, cross buck, and shoe-string play. Over the Air Local radio stations broadcast big games Saturday afternoons on a national hook-up. Spot announcements’ before and after game, and also at the half. “All the thrills, color, and excitement that you are getting from this game, you'll experience at “‘Over the Goal’”’ at the Strand on Wednesday.” Football Games Arrange with local toy dealer to display these various games in lobby of theatre. One outstanding one is ‘Pigskin’ created by Tom Hamilton, former Navy football coach. Invite patrons to play and award free tickets to winners. Toy shops can display similar games in windows together with football stills from picture. Heralding the Town Supply kids selling souvenirs at entrances to football stadiums with heralds announcing playdate of picture. Distribute in sporting goods stores, barber shops, and sport arenas. Newsstands are rushed for Saturday evening football scores, so arrange to have heralds pasted to pages of sporting finals. Gridiron Great Make up a lobby display of famous football heroes, listing university for which each § played. Roster should include Albie Booth of Yale, ‘‘Red”’ Grange of Illinois, Johnny Mack Brown of Alabama, Chris Cagle of Army, Frank Carrideo of Notre Dame, Barry Wood of Harvard, Gary LeVan of Princeton. Still of William Hoppe occupies the center space.