Parachute Jumper (Warner Bros.) (1933)

IDEAS WITH A PUNCH! Classified Ad Tie-Up The classified ad tie-up outlined below has been used on many of the Warner-First National stars during the past few months with remarkable success. If you haven’t already used it you’re missing out on a grand stunt. Your newspaper has an opportunity to heighten interest in their classified ad section and you in turn get a swell publicity break. Valuable free space in the classified ad columns of a local newspaper is available by cooperation with the advertising manager in a Douglas Fairbanks, Jr., Silhouette Contest. The newspaper contributes the space and the cash prizes, to be scaled according to your local situation. Run the copy below beneath a two-column silhouette profile mat of Douglas Fairbanks, Jr., which is available at your exchange: Publicity Story CASH PRIZES—50 GUEST TICKETS TO “PARACHUTE JUMPER” Cut No. 2 Cut 30c Mat 10c The above outline is that of— Douglas Fairbank. Jr. Who is now appearing in “PARACHUTE JUMPER” (Your Theatre) The object of this contest, sponclassified ads get results. Neatness, sored by the.... Theatre and (Name _ promptness and accuracy are the facof Newspaper), is to cut out the siltors which will be considered in houette and place it over a section of awarding the prizes. the classified ads on this page and draw the outline of the silhouette in pencil or ink. Cash awards will be made as follows: : fea First prize, $15; second prize, Inside this silhouette you start from $7.50; third prize, $2.50. Guest the top down and spell out the star’s f : 5 tickets to the . . . . Theatre will be name. For example, in the first ad : the fift bmitti there may be the letters B, E and T Vee : b De personessu bmitting the and in the second ad the other letters yonem, Hest entries, of the star’s first name. After spellMail your entries to the classified ing out both names, then spell out the manager of the... . before midnight, title of the picture by following the : same rules. Employees of the . ... and the After this is done, write a letter of | .... Theatre are not eligible to parfifty words or less telling why... . ticipate. TALK BY PARACHUTE JUMPER AS AN ADDED ATTRACTION There are few things which offer as to the leap, and his emotions while much fire to the imagination as a daring parachute leap. It will help a lot at the box office to be able to announce as an added attraction, one who has actually had this experience! Get an aviator who has gone through this stunt to talk from your stage, describing the incident which led up traveling downward through space. A few words on the method employed in making the leap, guidance and construction of a ’chute will add interest to the talk. Use this presentation either for the opening, during the entire run or at whatever time it would be most to your advantage. TRANSPORTATION TIE-UPS Here’s a chance for wide coverage with a tie-up card for your taxi service, bus lines, trolley cars and trains. Make up some posters, preferably 14x 22 in size, with the following idea: You don’t have to be a PARACHUTE JUMPER to feel secure on our line IT’S SPEEDY! IT’S CONVENIENT! and IT’S SAFE?! Take this line to the Strand to see DOUGLAS FAIRBANKS, JR. in his new Warner Bros. hit “PARACHUTE JUMPER” CONTESTS FOR SCHOOLS AND AVIATION CLUBS Your local schools have aviation clubs comprised of youngsters enthusiastic over just the type picture this is. Any tie-up with these groups is sure to result in loads of extra interest in your showing. Offer passes Window Displays of Typewriters Due to many adaptable stills in “Parachute Jumper” showing Remington typewriters and ediphone machines there is a fine opportunity to ‘tie up for window displays with your local Remington dealers. The stills show Bette Davis using Remington machines and in. many las Fairbanks, Jr., and Frank McHugh are in the same scenes. The stills that are most adaptable are: P. 10-11-80-43-45-56, of them Doug_ for the best essays on the history of parachutes or similar subjects perti nent to the story. It may be best to allow the teachers in charge to decide on the topic of the contest, with your passes as the added incentive to the students. Tie-Up With Flying Schools If there is an aviation school in your vicinity, tie it in with your theatre and a newspaper for a contest. The heads of the school will frame ten questions on practical flying, — — — which do not require technical knowledge in answering. : By newspaper present the ques-— _ tionnaire to the public. The bes answers received will entitle the contributor to a FREE SCHOLARSHIP. Other lesser prizes may be promoted. BULLY STREET BALLY Doug. Fairbanks, Jr., is starred in “Parachute Jumper” as an ex-member of the Flying Corps of the U. S. Marines. Everybody is familiar with the government recruiting plan, in which a Marine in dress uniform stands by easel on which is the invitation to join up and see the world, with scenes of places to be visited during the enlistment. It is against the law to use the real Marine uniform in exploitation, but the following variation may be used to good effect. Secure the services of a youth of soldierly bearing. Dress him in some brilliant, goldbraided, _scarlet-and-blue, musical comedy uniform. Place him by an easel on prominent corner or in the lobby of your theatre. Provide him with throwaways to give to passersby. The easel displays stills from “Parachute Jumper” and the follow ing copy: Join the Crowd! Get All the Thrills of the Fighting, DevilMay-Care Airmen Who Took Their Fun Where They Found It! (Cast and Playdate) Page Thirteen