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Warner Bros.
Fairchitd
Screen, TV Roles Are Top Prizes .
In Nation-wide ‘Parrish’ Promotion
One of the biggest promotional tie-ups ever made for a motion picture, involving more than $500,000 in advertising and merchandising expenditures, was announced in mid-Mareh by Warner Bros. and the Fairchild Camera and Instrument Co. in conjunction with forthcoming release of “Parrish” and the introduction of Fairchild’s new Cinephonic 8mm. home sound movie camera. Inspired by the young stars of “Parrish”—Troy Donahue, Connie Stevens, Diane McBain and Sharon Huguenny—the tie-up is built around a national Warner Bros.-Fairchild Talent Search. Any man, woman or child in the United States may enter the Talent Search by submitting 50 to 100 feet of Cinephonic Sound Color film showing a brief performance by the participant.
The grand prize will be a 10-week Warner Bros. contract and guaranteed appearance in a Warner Bros. feature or TV film. Second and third prizes will each be a free trip to Hollywood and an appearance in a Warner Bros. TV production. The next 22 winners will receive Cinephonic 8 Cameras and Projectors. Fairchild has already dramatically acquainted its dealers across the country with the Talent Search by means of a colorful 17” x 14” announcement brochure—pages from which are reproduced at the left. In addition to extensive national magazine full-page advertisements, national TV spots and personal appearance tours, participating dealers will receive newspaper publicity kits, direct mail pieces, and such in-store aids as entry blanks, life-size cutouts, counter cards, background displays, streamers, arrows, tents, decals, and colorful brochures giving complete details and rules concerning Talent Eearch Acquaint yourself with the impressive scope of this promotion—a few of the highlights of which appear on these two pages—and ten CONTACT YOUR LOCAL FAIRCHILD DEALER IMMEDIATELY TO LAUNCH YOUR SEARCH. Deadline for entries is August 31, 1961.
National Magazines
The full page ad shown in the brochure pages at the left and reproduced on page 3 is bringing this Warner Bros.-Fairchild promotion to the attention of the entire nation
as it appears in the country’s top magazines. National TV Ads
It has already appeared in:
LIFE (May 5)
SEVENTEEN (May)
The New York Sunday News Magazine (April 16)
The Chicago Sunday Tribune Magazine (April 23)
The Los Angeles Times Sunday Home Magazine (April 23)
The Philadelphia Sunday Inquirer Magazine (April 23)
Warner Bros. Studio has prepared for Fairchild exciting TV film ads to be slotted in prime time in 40 markets across the country. This national TV advertising campaign will be supplemented by vairchild dealer TV announceIt is now appearing or will appear shortly in: ments available free.
Modern Photography (June)
Photoplay (June)
U. S. Camera (June)
Better Movie Making (July-August)
Popular Photography (July)
Personal Appearances SE
Details are now being worked out for a projected tour by the young stars of “Parrish” featured in the Talent Search merchandising campaign to make national key city personal appearances in conjunction with the release of “Parrish.”
The young stars—in theatre and camera and department store appearances and in interviews — will plug both “Parrish” and the Warner Bros.-Fairchild Talent Search.
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© 1961, Warner Bros. Pictures, Inc.