Parrish (Warner Bros.) (1961)

Cigar Stores Still No. 858-326 Bicycle Shops — Still No. 858-335 Exploitips e POOL PARTIES: Since some of the explosive romantic action in “Parrish” takes place around the swimming pool of a “boatel,” the proprietors of a local swimming pool or beach may cooperate with you in sponsoring a ‘‘Parrish Pool Party” for teen-agers. e CIGAR BAND COLLECTORS: Cigar band collecting has long been a popular hobby, award passes or other suitable prizes for the person presenting the largest collection. e LOCAL FAN CLUBS: Contact local Troy Donahue, Connie Stevens and Diane McBain fan club chapters, inviting officers to a special screening or setting up a special screening for all members. e CONNIE STEVENS RECORDS: Play Connie Stevens records—and the “Parrish” sound track album—in your lobby in advance of your release of the film. e BRIDE OF THE MONTH: ‘“Parrish” is highlighted by two wedding sequences. In cooperation with a local newspaper or TV station and _ local merchant sponsor a contest to select the local “Bride of the Month” timing the announcement of the winner to your premiere date. e TEEN-AGE FASHIONS: With the emphasis “Parrish” places on teenagers, local dress shops should be in Thunderbird — Still No. 858-875 These six scene stills selected from “Parrish” can provide you with excellent opportunities for window tie-ins with local merchants. Prominently featuring stars of the motion picture, these 8 x 10 stills combined with posters or other advertising accessories should make effective window displays. Order the required stills from National Sereen Service. Youth Groups — Still No. 858-68 terested in window displays emphasizing teen-age fashions, illustrated with seene stills from the film. @ YOUNG STAR LOBBY DISPLAY: Using 8 x 10 starheads or blow-ups of the four young stars prepare a special lobby display board which emphasizes the teen-age romance of “Parrish.” The copy used in the teaser ad campaign provides a provocative theme. e TV EDITORS AND STATIONS: Troy Donahue and Diane McBain are starred in “Surfside 6” while Connie Stevens stars in “Hawaiian Eye.” Bring them and their co-starring appearance in “Parrish” to the attention of local TV columnists and the stations which carry these shows. e PICK THE GIRL CONTEST: Appreach local high school or community papers to conduct a contest for teenage boys inviting them to put themselves in Parrish’s position and choose between Connie Stevens, Diane McBain and Sharon Hugueny with passes and / or suitable prizes for the boy (or boys) giving the best reasons for his choice. e YOUTH FARM GROUPS: Since “Parrish” is set against an agricultural background, invite representatives of local 4-H or Future Farmers of America groups to be your guests at an advance screening or your first performance. Merchandising Tie-Iny =-— Bridal Shops — Still No. 858-313 Farm Implements Still No. 858-333 The striking autographed photo of Troy Donahue shown below can play an important part in your campaign for “Parrish.” The actual autographed photo is 5 by 7 inches with a °4 inch border at the bottom providing room for your imprint. You can distribute these photos in your lobby in the weeks preceding your playdate, at local high schools or teen-age haunts. Your check or purchase order should accompany your order. Price (postage paid) : $9.00 per 1000 $17.50 per 2000 ORDER NOW from: MORRIS ROTHENBERG & SON 2929 Atlantic Avenue Brooklyn 7, New York Fan Photo Page Five