Parrish (Warner Bros.) (1961)

Television & Radio = Activity The comprehensive and unprecedented television and radio campaign which has been prepared for “Parrish” spotlights the four young stars of the film in four unusual sight-and-sound presentations produced for Warner Bros. by Fred Robbins, national ly known disk Jockey and TV MC. TELEVISION: You can build an impressive television campaign locally around the two TV promotional aids available FREE to you. The first of these is a novel series of four splitscreen interviews with Troy Donahue, Connie Stevens, Diane McBain and Sharon Hugueny. This split-screen presentation —showing the young star on the right hand side of the screen talking into a telephone—enables any local TV personality who conducts an interview-type show to “‘interview” the “Parrish” stars. (The local interviewers would appear “live” on the left side of the screen holding a phone and appearing to conduct the phone interview.) The sound track is open end so that the interviewer following a script can ask the questions which elicit the star’s filmed response. Each interview segment runs less than 5 minutes and is climaxed by a scene clip from ‘‘Parrish” A 10-minute TV _ featurette — “Star Capitalize on Warner Bros. Records all-out campaign for the “‘Parrish* sound track album. This unique album, featuring Max Steiner conducting his score for the film, has been distributed to disk jockeys and radio stations throughout the country and is already rapidly climbing in “hit song” listings. As part of Warner Bros. Records’ comprehensive promotion and merchandising campaign for the “Parrish” album it will be possible in most areas for you to arrange to receive a quantity of albums on consignment to be sold at your lobby concessions. Contact your local Warner Bros. Records distributor or Monroe Glassberg, Warner Bros. Records, 321 West 44th St., New York 36, N. Y. If you do not merchandise them in your lobby, approach local record and music stores to obtain eye-catching window and counter displays—taking advantage of the provocative display materials available through the record company’s representatives. SPECIAL OFFER: While the supply lasts, you ean obtain FREE OF CHARGE one “Parrish” album for programming in your theatre. You ean also obtain ten additional albums for use as prizes or give-aways at a cost of $15.00 ($1.50 each). Order your complimentary programming album and your ten prize albums from: Joel M. Friedman, Merchandising Director Warner Bros. Records Inc. 4000 Warner Blvd. Burbank, California Your order for the ten additional albums must be accompanied by your check or money order. fe « % cd # % & : % $ & Page Six Sound Track Album Views”—with Robbins interviewing the four stars on the Warner Bros. sound stage has a captivating informality that should win interest for “Parrish” and its young performers. The stars discuss their backgrounds, their ambitions and their reactions to their roles in the film. Order these unique TV business-builders from: Campaign Plan Manager Warner Bros. Pictures Inc. 666 Fifth Avenue New York 19, N. Y. RADIO: Two equally fresh radio pro motions are also available FREE. More than 300 personalized tapes have been prepared in which the young “Parrish” stars greet leading disk jockeys by name and supply appropriate weather and traffic information, introductions to DJ shows, station breaks, etc. All of these taped program aides are personalized by the star’s mention of the particualr station’s call-letters. Contact your Warner Bros. field man to learn which stations in your area are covered by these tapes. Supplementing the personalized tapes is a special record featuring Troy Donahue, Connie Stevens and Diane McBain in spot commentaries (running from 30-90 seconds) on such topics as “‘How I wake up in the morning,”’ **My favorite sport,” “My favorite food,” ‘My favorite type of date,” *Advice to girls,” ete. Local DJs will welcome the opportunity to dress up their programs with these cameo comments. Order your disk now from: Campaign Plan Manager Warner Bros. Pictures Inc 6.66 Fifth Avenue New York 19, N. Y. e Arrange a screening of ‘“‘Parrish” for disk jockeys and radio stations. Contact your local Warner Bros. Records distributor or district sales manager for promotional copies of the sound track album, e Arrange for local entertainment editors, key press and columnists to receive copies of the “Parrish” sound track album. e Obtain your FREE programming sound track album and order the ten additional albums from Warner Bros. Records, Burbank, California. e Arrange for the display and sale of the sound track album at your lobby concession on consignment from your local distributor.