Passage from-Hongkong (Warner Bros.) (1941)

exoTi¢ ADVENTURE! sTRANGE THRILLS! osive ACTION! EXPL 8 ES % & 8 # & 8 Pa & BB ee LUCILE <" KEITH Ee FAIRBANKS DOUGLAS = 8 Paul Cavanagh «Richard Ainley * MarjorieGateson gz e Directed by D. ROSS LEDERMAN ea A WARNER BROS.-First Nat'l Picture TTTITT TT iiitiititin Screen Play by Fred Niblo, Jr. + From a Story by Earl Derr Biggers Vitagraph, Inc. RES RRSRSRE See Mat 102 534, inches (80 lines )—15c PASSAGE from HONGKONG with Lucile FAIRBANKS Keith DOUGLAS PAUL CAVANAGH ~ RICHARD AINLEY + MARJORIE GATESON Directed by D. ROSS LEDERMAN A WARNER BROS.-First Nat'l Picture Screen Play by Fred Niblo, Jr. * From a Story by Earl Derr Biggers Vitagraph, Inc. Mat 101 334, inches (53 lines )—15c Official Billing WARNER BROS. Pictures, Inc. Presents “PASSAGE FROM HONGKONG” with LUCILE FAIRBANKS KEITH DOUGLAS PAUL CAVANAGH RICHARD AINLEY MARJORIE GATESON DIRECTED BY D. ROSS LEDERMAN Screen Play by Fred Niblo, Jr. From a story by Earl Derr Biggers A Warner Bros.-First National Picture y) NANANAAAAAAAAAAAAANANAANANNANAN SSNS SSUES EREEEERESURRREUS URES EEE EEEEEEEE EEE EBREUEREST US UBEEEEE NUE EREEEEEEEEENUURR LUNES RRNA BERL EEEBLLA LURE ALLL ANAS ASESS SRR RRAAARARRARRRRRART Y NEWSPAPER CONTEST Witt Lapy Wuo Passep Up Corn on THE Cos, permit young man, with buttered ears, to say he won't rest until he makes acquaintance. INTENTIONS HONORABLE Keith Douglas ran this ad in "Passage From Hongkong" to introduce himself to Lucile Fairbanks. Adapt idea for contest in local daily offering guest tickets to boy who writes best ad (no more than 25 words) along lines given above. Girls also can compete by writing an ad in answer to Mr. Douglas. LOBBY DISPLAY Post this copy, with appropriate stills from your Vitagraph exchange set, on a 40x60 display board in your lobby! Just 5 of the many reasons Way you should see “Passage From Hongkong.” Wuy did four people confess to the murder of one man? Wny did three innocent people try to change the time of the crime from 12 o’clock to 11:30? Wuy was the same man murdered twice and why does he still live? Wuy was a malayan knife regarded as the mysterious and terrifying symbol of crime? Why did a beautiful girl risk her life for a total stranger by challenging the mysteries of today’s secrets of the East? BRIEF MYSTERY BRIEFS Tab back issues of mystery magazines. Set up a crime equipment display in lobby. Wuxtry! Surprint newspapers with sell copy. Contact all mystery fans. "Real Things" clue display in lobby. SELL THE AUTHOR "Passage From Hongkong" was adapted from the novel, "The Agony Column," by Earl Derr Biggers, famed author. Let your patrons know about this by: Special bookstore and library displays of all books by Earl Derr Biggers with stills and selling copy. Notice to all reading clubs and lists. Bookmarks from one-column ads. Lobby displays of author's works. Awarding copies of "The Agony Column" as prizes for contest winners. Temporary library in lobby to sell or loan author's novels to your patrons. Co-op ads on book pages. SAFETY CAMPAIGN If your town is ripe for a safety driving campaign, still PH 21 is a natural. Blow up _ still and safety driving rules © Vitagraph, inc. for display boards in Order still PH 21—10c—freom schools, store windows, Warner Bros. Still Dept. libraries, and dangerous intersections. Ask local chief of police for cooperation and safety tips. RADIO FLASH Strange Thrills! Exotic Adventure! Explosive Action! are all headed your way. Imagine four people confessing to the murder of one man. Imagine the same man being murdered twice and still living. These are just a few of the thrillpacked scenes in ‘Passage From Hongkong" starting its engagement at the Strand Theatre on Friday. Don't miss it, it's great! Your Campaign Goes Oriental 3 STREET BALLYS — Real attention-getters geared for action. |. We've adapted this Majestic Theatre (Providence, R. |.) successful bally idea. Attractive girl, in Chinese costume, tours town riding in street cars and busses. She carries a very large fan. Seating herself, she opens fan revealing title and copy. 2. Usher dressed as a Chinese coolie, pulls rickshaw through busiest sections in town with pretty gal as his passenger. Rickshaw is bannered to plug your show and girl distributes heralds to all. 3. Girls in Chinese garb tour town carrying lettered parasols. They walk with the parasols closed and when they have secured sufficient attention from passersby they open their parasols disclosing copy, title, playdate, etc. NOVELTY GAG — Chinese coins can be secured very cheaply from novelty stores, or importing concerns. Imprinted tags are attached to coins or coins can be inserted in small envelopes imprinted with this copy: Good luck will always be yours if you carry this lucky coin with you and see the exotic secrets of the east in "Passage From Hongkong." LOCAL DEALER TIE-UPS will sell the Oriental angle. Here's how: Contact local stores to feature in their windows mandarin coats, kimonos, oriental rugs, Chinese sandals, pajamas, incense and oriental perfumes, plus scene stills and tie-up cards plugging show. Millinery stores might feature "Coolie Hats" inspired by background in ‘Passage From Hongkong." Shops selling Chinese curios and merchandise will cooperate with window and counter displays. City-wide tie-ups with grocery stores on tea and rice might be worked out. Toy shops can feature Chinese dolls and other toys. Have Chinese restaurants feature a menu inspired by "Passage From Hongkong" or spot an underliner, plugging film on menu. LOBBY DISPLAY — Construct from compo board large unfolding Chinese fan (motor driven). When fan is closed it carries picture title, opened it reveals stills and sell copy. ORIENTAL LOBBY ATMOSPHERE — You know the angles. Just thought we'd remind you. ANNNANANANNANNAAAAANAAAAAAAAAAAAAAANAA NAA SNNAAANAANANANAAANSASASSASANAAASASASSSASAAAASANASS wt NANAAAAAAAAAAAAANANAANANNNNNRESS SSE EES RERE EERE EER ERERERERRE REE MEEEE EEE EUEE EEE EEUEE SES EEEN EE EBEEEEEREEEEELEEEEEEES ER EEE EERELELURENEUS LS EEE ELLER SALAASSASEASESASSSASERRRRRRRRRRARS TN Warners Trailer Sells Your Show Right from the Screen