Picture Snatcher (Warner Bros.) (1933)

A good lobby display to focus attention on the “PICTURE SNATCHER” would be the staging of an oldtime photographer’s studio. Set up some old-time scenic backgrounds with the regulation brace which holds dummy’s head in rigid position. You can secure an obsolete camera and have an usher dressed up to act as the hard-working perspiring photographer. Plant in the camera, a good still of James Cagney in an action scene from the “PICTURE SNATCHER.” Have the photographer induce spectators to look into the camera which should be fixed up like a shadow box with illumination for the still. Be sure to place plenty of cutouts of Cagney in this display, so that yon gan get the full benefit of the stunt and do not give the general impression that the “PICTURE SNATCHER” is an old-time picture. PUNCH DIALOGUE LINES MAKE GREAT LOBBY We are giving you herewith seven corking punch dialogue lines taken right from the picture. We strongly urge that you make use of these with the still suggested for each, in your lobby. You lines together ean either have the stills blown up and spotted with the copy throughout your lobby, or you can make up a special lobby frame containing Still No. DISPLAY COPY the stills with the punch lines, lettered over each still. The lines together with the stills can also be used to great advantage for a special throwaway, while the lines alone can be substituted for some of the copy in the regular ads. Here are the punch lines together with the number of the suggested still for each. Stills are available at your Exchange. 228 ‘When people pull down their blinds in the wrong houses, I’m the guy that slaps their profiles on the front page.” 44. “College can’t teach you anything about 99 a career all by itself. Raton cin | e and 9 “Id give my right eye “woman in love. That’s e chair. 30 “I’m too much of a woman for any one man—except maybe someone like you.” 36 “Stop it. You'll mark me all up. I’ve got enough sears already.” 96 ‘Get up on your feet or I'll give it to you right here!” 18 “Listen, Mac, I got a picture—I got a picture of Jerry standing there at that window blazing away and tak ing a machine gun load right through the gizzard. Any paper’ll print that!’ CATCHY JINGLES IN TRAILER MAKE EXCELLENT SALES COPY What is easily one of the most novel as well as one of the strongest ticket-selling trailers, ever made, is the official Vitaphone Trailer on “Picture Snatcher.” Not only do the clips contain the most intriguing scenes and crisp dialogue a La Cagney, but the use of catchy jingles, adds a real knockout sales wallop to the trailer. So good are the jingles, as pieces of sales copy, that we strongly urge you use them around your lobby together with scenes from the picture. In order that you may be saved the trouble of having them copied from the trailer, we are reproducing them here. He hides in boxes, barrels and stalls He catches lovers in the halls And steals their pictures from the walls, “PICTURE SNATCHER.’’ He’ll stop at nothing for a shot At something sexy, while it’s hot and therein lies the thrilling plot of “PICTURE SNATCHER.”’ Your sins to him are bread and butter. He’s right behind you, lens and shutter. He’ll put your picture—in the gutter, —— that’s JIMMY CAGNEY in “‘PICUTRE SNATCHER.”’ FREE FICTIONIZATION OFFERS DOUBLE TIE-UP A complete fictionization of ‘‘Picture Snatcher’’ is yours for the ask ing. Get the June issue of Screen Romances Magazine, on sale from May to June, and give it to your editor. Your only obligation is that CREDIT MUST BE GIVEN TO SCREEN ROMANCES by the newspaper. A simple line reading: This story printed by permission of Screen Romances Magazine, is all that is necessary. Carry this tie-up farther by printing a card 13x17 for distribution at news-stands, hotel stands, etc. bearing copy on your show and a mention of the Screen Romances story. Information on local Screen Romances distributor will be given immediate attention if request is addressed to: MISS PEARL HONIG, Screen Romances, 100 5th Ave., New York City. Grand Advance Lobby Build-Up Get your local studio photographer | ; in this stunt. Provide a place for him in your lobby or on your mezzanine floor and have him make photographs of your patrons free of charge; photos to be placed on exhibition in your lobby and prizes |{ to be awarded during the run of the “PICTURE SNATCHER.” Set aside separate days for photo graphing children; another day foi young girls; and another day for]; family groups. Advertise that during the run of the “PICTURE SNATCH |; ER” these photos will be on exhibi-|j tion in the lobby and prizes will be|f| awarded for the best photos in each group as follows: the cutest baby, most beautifulgirl; and the largest || family group. Make these prizes worth while, such as a baby couch for the baby prize; a beautiful coat or gown for the young lady winner, and a complete dinner set or some other house hold necessity for the family pic-|] ture. If you want to add an angle of curiosity and comedy do not make the family group prize known until the night of the awards but announce it will be a real valuable gift. The photographer should see the value of tieing up with such a stunt as it will get him plenty of valuable advertising and bring orders for ex tra prints from the people photographed. Use this as an advance stunt. In brilliant shades especially for suspension in your lobby or under your marquee: Size 20x30 inches, printed on heavy, durable canvas. With eyelets for hanging. Economically priced at 45e Each Available only from MORRIS LIBERMAN 729 Broadway New York, N. Y. NOT AT EXCHANGE Colortone Slide for Colorful Presentation 4x5 Colored positive only —Set (pos. and 314x4 Colored posi tive only —Set (pos. and Order by Number N529 NATIONAL STUDIOS, Ine. 226 West 56th Street New York NOVEL HERALD The herald on this show is one of the most striking you ever distributed. Cover, with realistic reproduction of camera, head of Cagney and love scene as foregoing illustration in reduced size shows, has trick opening below Cagney’s eyes. Inside spread in full color sells the show from every angle. Especially large size—blank back for imprint—ask for a sample from your poster room. No Increase In Price. At Your Exchange TEASER COPY WITH CUT-OUTS OF CAGNEY SPOTTED IN LOBBY Another good lobby idea is to have cutouts of Cagney holding a camera, peeking out from behind frames, doorways, and mirrors. Plant a cut-out of Cagney with catchy copy in every place a person’s eye happens to strike. Use the following suggested copy: PICTURE SNATCHER ... HE KNOWS HOW TO “TAKE” WOMEN FROM EVERY ANGLE. PICTURE SNATCHER .... HE “TAKES” ‘EM FROM THE LOVE NEST TO THE FRONT PAGE. You can also use the verse taken from the “Picture Snatcher” trailer shown on this page in the left hand column, and the dialogue punch lines suggested for use with various stills: These lines are also printed on this page. . A comedy touch can be added to this lobby arrangement by placing a studio couch or lounge with a dummy figure of a girl sitting on it in the act of undressing. Have a cut-out of Cagney holding a camera, placed under a piece of furniture and. another cut-out peeking from behind it; as many more as you can place around to give the effect that the picture snatcher may be anywhere-—even in your private bedroom. Colered Lobby Enlargements These attractive colored 33 by 42 enlargements will add interest to your lobby. They | ean be used as advance and current with “Picture Snatchindividually at $3.50 each. Set of three— $10.00 per set. The scenes are the highlight flashes from the picture. Order direct from PHOTOCOLOR STUDIOS, 220 West A2nd Street, New York City. All prices are quoted f. 0. b. New York. er” Priced Page Fifteen