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NATIONAL PROMOTIONS LUX
JOAN CRA fier Ht “POSSESSED”
Weer Bren, Hawes |
for Botter Than Any Cgarette You've Ever Smoked Bofors} —
(Above) Newspaper ad in two sizes — 750 lines and 420 lines
Raleigh Cigarette's two newspaper ads (above, 600-lines; below, 200-lines) give prominent billing to Joan Crawford and ''Possessed" in a nationwide campaign that reaches 26,000,000 readers in 160 newspapers in 133 key cities across the country. Watch for local breaks.
FOR EXTRA AD PROOFS, CONTACT: Mr. William Kearns
Ted Bates Agency
630 Fifth Ave.
New York City
FOR EXTRA AD PROOFS write to: Mr. Phil Filhaber
J. Walter Thompson Co.
420 Lexington Ave.
New York City
(Below) Full-page magazine ad
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5 yroat RREANTS | INE (SMC ES —
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"My Beauty Facials leave skin softer, _ More appE|ling, says mis lovaly stor
HOLLYWOOD PHOTO FLASHES |
“JOAN CRAWFORD POSES IN LATEST HAT
9 out of 10 Screen Stars use Lux Toilet Soap.
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PHOTOFLASHES
Joan Crawford and ''Possessed" are
Lux Soap stars Joan Crawford and credits "Possessed" in an all-out national magazine and newspaper campaign timed to break simultaneously with the film's release. The ads break concurrently in both newspapers and magazines, a schedule that includes 35 leading newspapers in key cities from. coast to coast plus the following top magazines: Good Housekeeping, Cosmopolitan, True Story, McCall's, Seventeen, Screen Guide, The American Weekly {in 4-colors) and the Fawcett Group.
starred in the handsome 2-color, 12"x18"' window poster shown here (left), a nationally subscribed-to weekly
service sold on a local product-terri
doan Crawford likes hats and isn't toa bashful to wear any tory basis. : one that strikes her fancy. Hollywood hat designers say she ee hes a flair for hats and, to prove it, sent us this lovely
FOR LIST OF LOCAL SUBSCRIBERS, CONTACT:
Lee Howard Advertising Co.
150 Broadway New York 7, N. Y.
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