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From Philadelphia, the home of the Liberty Bell and
Al Schmid, comes the news of a world premiere
heard ’round the world! As we go to press, this migh
ty campaign has been designed to set “Pride of the
Marines” in motion FOR YOU! Here are the highlights:
1. GUADALCANAL REUNION DINNER for the members of the Ist Marine Division who fought with Al Schmid.
HONORED GUESTS: Sect'y of Navy, James Forrestal, General A. A. Vandergrift, Commandant U. S. Marine Corps, Brig. Gen. R. L. Denig USMC, Admiral Milo F. Draemen, Commandant Fourth Naval District, State and City dignitaries and Al Schmid. SPECIAL SCREENING of "Pride of the Marines" follows the
banquet.
UNPRECEDENTED RADIO COVERAGE:
a. TWO-WAY RADIO BROADCAST—Coast to Coast on WJZ —between the Marines of the Ist Division in Philly and their buddies in remote places around the country and Okinawa,
reaching radio audiences . . . EVERY WHERE!!
b. Famous newscaster, John B. Kennedy, as toastmaster at the
dinner, broadcasts the activities on his regular news program over the coast-to-coast American Broadcasting System.
c. All local radio stations cooperate for a round-robin salute to the reunion, the world premiere and Al Schmid.
d. Vox Pop, national CBS hookup, salutes "Marines" while reunion is in progress, with program emanating from U. S. Naval Hospital in Phila., where Al Schmid received treatment.
CO-OP ADS allocated by department store space buyers to
salute the reunion of the Ist Marine Division.
ADDITIONAL SCREENINGS for the personal managers of war
plants using the theme of the film as an incentive for war workers.
SPECIAL OBSERVANCES for the employees of Dodge Steel, former employer of Al Schmid.
PRESS SCREENINGS attended by Al Schmid and his family,
covered by feature and magazine writers.
AL SCHMID DAY .. . sponsored by public-spirited Philadelphians to top off the celebrations.
FRED WARING MUSICAL SALUTE, dedicated to the United
States Marines.
AIR PLUGS obtained through the appearance of Dane Clark on the ''Report To A Nation" and "Theatre of Romance" programs ... carried by C.B.S.