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The five-column mat on the preceeding page (“JFK and PT 109”) and the three mats shown on this page are offered to you free as a Special Mat Service. They are designed to supplement the wide variety of scene cuts and stories offered on the next four pages. Properly handled, these four mats can win you outstanding space and top feature coverage. Take full advantage of this tremendous publicity opportunity. Make sure your newspapers know what you have to offer them.
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LT. (j.g.) JOHN F. KENNEDY is portrayed by Cliff Robertson in “PT 109,” the Warner Bros. motion picture adventure drama about JFK’s World War IT exploits in the South Pacific. The Technicolor-Panavision film will be released this summer.
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LT. (j. g.) JOHN F. KENNEDY (IN SOUTH PACIFIC).............seseeseeeeeeeeerees PORTRAYED BY CLIFF ROBERTSON IN “PT 109”
Striking resemblance between Lt, (j.g.) John F. Kennedy, shown in wartime snapshot, at left, on bridge of the famed PT 109, and actor Cliff Robertson, right, who stars as the young JFK in the Warner Bros. adventure film, “PT 109,” was a factor in the selection of Cliff over 100 performers tested for the prize role. The big-scale action epic in Technicolor and Panavision, which will be released this summer, dramatizes the combat exploits of President Kennedy when he was a rugged PT-boat commander in the South Pacific during World War I.
AT PT-109 HELM stands Cliff Robertson as Lt. (j.g.) John F. Kennedy in “PT 109,” the Warner Bros. motion picture adventure drama aboyt JFK’s World War II exploits in the South Pacific. The Technicolor-Panavision film ‘will be released this summer.
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Campaign Plan Manager Warner Bros. Pictures Inc. 666 Fifth Avenue
New York 19, N. Y.