Public Enemys Wife (Warner Bros.) (1936)

“PyBLic ENEMY’S Wire” | | | | : 7 “wm “Uy, “UUM Ih. Muenan| i, “Wy li ~ onl 1 Ih. | “Witnll aut | } jin, q I LOVE SEAT HOT SEAT? -yhach dots The PUBLIC ENEMY'S WIFE \ For lobby display, love seat and electric chair can be set up with copy as shown in illustration. No need for anything else — just a display to get ’em thinking about the theme of your show. DISPLAY OF ‘ENEMIES’ For lobby display or contest, why not a still display of Public Enemies of the screen? With Robinson, Bogart, MacLane and Purcell as starters, you shouldn't have trouble getting a gang together. NEWSIES HAWK ‘WUXTRY’ Here’s a good picture on which to work your ‘““Wuxtry” gag. Surprinted newspapers carry flash headline reading ‘‘Public Enemy’s Wife Captured.” Newsies hawk them, and when folks gather ‘round to find out what it’s all about, the youngsters tell em that she’s been captured, and if they want to see her they should go to your theatre. ; BRIDAL CAR BALLY Combination ‘‘death” and honeymoon car illustrated above oughta . make people turn around to read copy, don’t you think? And if you ' want to heighten effect, the sound of those machine guns popping away might do the trick. TEASER PLUG ON AIR For a one-minute radio plug, fake broad cast could be used along these lines: ANNOUNCER: Ladies and gentlemen, we've got an important news flash. The hideout of ‘‘Bugs’’ Diamond has just been raided and this Public Enemy has been captured along with his wife, whom we've persuaded to say a few words. WOMAN'S VOICE: (Highly emotional) Really, folks, | didn’t do anything! | didn’t know my husband was wanted for murder! Why should | be punished for something | don’t know about? | may be a Public Enemy's Wife, but that doesn’t make me a crook. But | can’t say any more. If you want to know what I’ve had to go through, see “Public Enemy’s Wife’’ at the Strand Theatre now. SHOW BULLETS & JEWELS For lobby or window display, you might get two small cases. One contains a bunch of bullets, the other is packed with jewelry. Copy reads: “‘Here’s what the Public Enemy got... and here’s what the Public Enemy’s Wife got. See the inside story of gangsters’ wives by seeing ‘Public Enmy’s Wife.’ etc.” FREE RADIO SKETCH Twelve minutes of exciting action and romance from picture make this radio dramatization a powerful selling agent for show. Three minutes at beginning and end reserved for your plug. A note to Campaign Plan Editor, 321 West 44th Street, N.Y.C. will bring you mimeographed copy for each member of cast. SCARE BEFORE TRAILER If you haven’t used it recently, the old gag of providing trailer with an introduction is pretty effective. Shots, screams and sirens startle darkened house — and then trailer flashes on. TIE-UP WITH MAG DEALER Why not see if magazine dealer will tie up on picture and give you back numbers of some horror and mystery mags for lobby distribution? Your insert contains ‘sensational’ copy which you'll be able to find in the ads. Possibly he'll go for co-op streamers to tack up on his stands. HEADLINES IN DISPLAY If you look through newspaper files you'll probably find plenty of headlines about public enemies’ wives, molls, etc. Arranged on lobby board with copy about show, they ought to make pretty interesting reading, don’t you think? | , 4 a hy ats hee Machine guns flashing and making noise atop marquee might give you just the animation you want out front. Local American Legion Post probably has a couple to lend you — if not, your artist could make them out of paper mache. CONTEST ON ‘ENEMIES’ You've probably thought of it already, but anyhow — why not a lobby or newspaper contest identifying noted Public Enemies’ wives? Newspaper morgue probably has plenty of pictures to lend you. SHOW G-MEN EQUIPMENT Police departments of many towns have co-operated with theatres in providing interesting display of equipment used to capture criminals. If idea hasn’t been used in your community, see what local P. D. will do for you. HANDCUFF PUZZLE Le be Another ‘“‘bracelet” gag would be to get a girl wearing trick handcuffs to stand around lobby. She tells folks to try to take ’em off, offering ducats to those who succeed. If you can’t get trick handcuffs, get hold of a regular pair, giving each patron a key. Those whose keys free gal win passes. Page Three