Public Enemys Wife (Warner Bros.) (1936)

hy o O omen ~4 a 4 fmm | | is | lh, | uy i = Mn. “Mn, a “iy hy “uy “Wim... “Wy I, || In, \ W aya UM, Hi, ty “~, Dn Nn Ih | fi | | hh wy | ol SLIDE HAS TEASER COPY Would be inexpensive to make up a teaser slide, with “Watch out for Public Enemy’s Wife,” lettered in scary type. Shoot slide on screen a few times each performance — after trailer, after feature, after each short, etc... so that patrons will begin to wonder about it. STILL DISPLAY IN LOBBY An interesting lobby could be arranged by exhibiting exciting stills from film in a 40” x 60” frame — with caption. . . ‘Exclusive Last-minute Photos of the Notorious Public Enemy’s Wife.” RADIO SPOT PLUGS Following short radio spot announcements, adapted from the ad copy, can be used every hour or so during run of picture. Here are a number of ’em. If you want any more, read the ads, change the copy a bit for the radio audience, and then let ’em have it: The Public Enemies are rubbed out or locked out! But what about the girls they left behind them? You'll find out if you see ‘Public Enemy’s Wife’ coming to the Strand. What's going to happen to the crime war widows? See ‘Public Enemy’s Wife’ and you ll know. The public enemies have paid with their lives! But what price must their wives pay? Don’t miss the dramatic answer to this question in ‘Public Enemy’s Wife,’ now at the Strand. Now you can learn the truth of the mates of the mobsters — if you see ‘Public Enemy’s Wife’ at the Strand. GUARDS AT THEATRE / One or two armed guards, as shown here, could stand in front of theatre, alongside sign which reads: “‘We are here to protect the citizens of Utica from the Public Enemy’s Wife.” They could also walk the streets with sandwich signs. BALLY FOR POLICE CAR You could rig up an auto to resemble a police car. Attach an amplifier and have two men in uniform travel around busy streets all day, barking through amplifier in imitation of police announcement. Here’s their spiel: “‘Be on the lookout for Public Enemy’s Wife. It’s at the Strand all this week. Be on the lookout for Public Enemy’s Wife.” TEASING BEFORE TRAILER Following stunt can be put on before trailer to tease folks into mood of the picture! Before trailer flashes on have house go dark — then follow with a woman's loud scream — and then have the woman go dashing down aisle, followed by a man in uniform, who yells, ‘Stop that woman — she’s a public enemy’s wife.”’ You arrange it so that woman just about makes stage when this is yelled — to be sure that no one gets to stopping her. By this time all the lights in theatre go on and patrons see policeman shoot blank cartridge gun, woman falls on stage, cop grabs her — and then house lights go off and trailer pops on. ‘HUNT’ OVER P. A. SYSTEM You could use your P.A. system to entertain passers with news of the day — spieled by one of your ushers. Announcements go on every half hour, with lad spieling headlines from papers and then breaking in after each item with — “By special request, we take this means and opportunity to warn you that a famous Public Enemy’s Wife is headed this way. Be on the lookout for Public Enemy’s Wife. Plaster The Town With This | Enlarged fingerprints could be mounted on lobby board, with folks asked to figure out which one matches print of ‘Public Enemy’s Wife.”’ Police Department may cooperate by loaning you the necessary blow-ups. ~TEASING WITH HERALDS To make this teaser campaign as farreaching as possible, be sure to get plenty of heralds and tack cards around town — which play up this angle. SEE ‘BULLETS’ BOOK If you’re looking for G-Men stunts, see the pressbook on “Bullets or BalIn it you'll find a digest of 30 lots.” stunts which were successfully used in the past by showmen all over the country. TEASER PICTORIAL NEWS FLASH Window poster, illustrated in miniature at right, is available as 10” x 13” display unit, and is printed on heavy paper. They’re just the thing for store windows, and for tacking on poles and fences. Prices, including theatre name and playdates, are 100 — $2.50; 200 — $3.50; 500 — $6.50; IM — $10. Order directly from: exploits have shocked « nation. Judith Marve is an example of the tragedyy ELTY r strewn aftermath of America’s war of crime. For further details see “Public ECON OM i @) Vv e Enemy's Wife”, Warner Bros.’ thrill-crammed sequel to “Publie Enemy”, with Pa "Brien, Margaret Lind Robert A trong, € R ick Fora 225 West 39th Street New York City PICTORIAL NEWS FLASH NAB PUBLIC ENEMY’S WIFE! husband, Judith Roberts Maroe was caught this | jown upon her lavishly furnished Park Aveied to bre: iy unde and go s! er predicament finds Ar a asking — shi she pay for the crimes of her busband? At her left is Gene Marve, killer, whose ith Mar Pat O'B Margaret Lin say, Robert Armstrong, Cesar Romero, D Foran, Joseph King, Richard Pureell and Addison Richards at the STRAND THEATRE -how Page Five