Public Enemys Wife (Warner Bros.) (1936)

“Pusiic ENEMY’S WIFE” | iH} | | | rT Un, ny "Wy ) { “Uh, | | “Wy “Mtn, ; Ih. “Woy “Hy ‘y Mtny,, My, hs ‘y aut! "Ky é “Ny, , ating Mn: “Wingy, i ~~. bs | — i Dn. “Ulitnnal ii} y {|| ' NI} (i) i i if | | HHI jj HH | Page has been prepared with an eye toward helping you sell the women. Ideas reach various groups and classes and strive to bang home the idea that this is a picture every woman will go for. Read ’em over, pick the ones you like, nab your address-book and start making dates. FOR WOMEN CENTERS ing lots of women should be natural target for your throwaways. You can catch ’em about eight or nine going to work and whenever they leave. Lunch-hour might be good opportunity, too, for contacting those gals. PASSES FOR PURCHASES Groceries, public markets, fruit-stores, dress-shops etc. can come in on this one. They announce that first five women who buy certain product receive pass to film. LAUNDRY INSERTS One of cheapest and most direct ways we've found of reaching ladies is by use of laundry package inserts. Laundry might be willing to give you the break in return for coupla ducats. Groceries and other stores having mainly femme customers can also be contacted for similar service in the packages they deliver. USING RADIO CONTEST Five-day newspaper contest suggested in press-book can easily be used on radio. Maybe you can tie up with department store, promoting prizes and ducats to winners. Question is read each day, and listeners write in answers. ONE IN A MILLION Here’s a long shot, but we're suggesting it — just in case. If there’s local prison or reform school for women in town, might screen film for inmates. Newspapers might come in on stunt sending reporters around to study emotions of prisoners while picture is unreeled. Possibly swell human interest story can be written if there’s gal there whose life duplicates that of ‘Public Enemy’s Wife.”’ Page Six NABBING FEMME TRADE Beauty-parlors, department stores, dress shops etc., are places where women congregate. For a pass here and there, you might secure bally services of attendants or salesladies on picture. During chatter with customer, manicurist can say: “‘Oh, by the way there’s a wonderful picture at the Strand this week .. .” LETTERS TO CLUBS Women’s prison reform or social welfare clubs ought to be interested in picture. lf there are any such organizations in town, send letters to them. And, incidentally, newspaper may give you a plug if you invite prison or police matrons down to opening. Matron can spiel about her experiences before audience or possibly give interview to paper. Likewise, radio station might want to ether her speech. RADIO DURING A. M. Morning is best time to grab the ladies, so logical thing to do is to place your radio angles during those early hours. FOR PERSONAL COLUMN As teaser, a plant in personal column has potentialities. Sample: “MARGARET — Don’t miss ‘Public Enemy's Wife at the as. eee Theatre. Every woman in Detroit should see this exciting, thrilling and most enlightening picture. It has a wonderful cast — Pat O’Brien, Margaret Lindsay, Robert Armstrong, Cesar Romero and many others. I'll see you at ee Theatre. VIOLET.” ee > — . ~ y ta —Y\ How about special women’s matinee? If possible, you can enlist services of woman doctor or psychologist to discuss “Women In Crime” or similar topic either from stage or in lobby. AIR TALKS ON FILM Radio lecturers with following might be contacted for speech on film a la Voice of Experience. If you feel it’s good idea, invite "em down to screening so that they can see potentialities of film as lecture topic. GETTING REACTIONS Probably you could get flattering verbal reactions from local ladies after they've seen film. Example, ‘| think this is one of the most important motion pictures for women | have ever seen. | urge all ladies of Trenton to see ‘Public Enemy’s Wife’.”’ Blow up for use 40” x 60” in lobby and possibly your ads. Idea behind this is women may be impressed by strong endorsements of other members of their sex. And remember that comments of well-known women are possible material for publicity breaks. 1-MINUTE RADIO PLUG ANNOUNCER: (Female, if possible) Attention, ladies — yes, ladies only. America’s public enemies have been wiped out by the blazing guns of the G-Men. But what about their wives? Will the underworld allow gangsters’ wives, widowed by the guns of the G-Men, to find love and happiness like other women? What penalty does society demand from these girls of gangdom? Must they forever face the world branded with the mark of their shameful pasts? Women you must FACE THE ISSUE! Go to the Strand Theatre tomorrow night and see the story of ‘Public Enemy’s Wife,’’ the Warner Bros. hit with Pat O’Brien, Margaret Lindsay, Robert Armstrong, Cesar Romero, Dick Foran and many others. ‘‘Public Enemy’s Wife’ is the shock-crammed sequel to “Public Enemy” and ‘“‘G-Men.”” It is the tragedy strewn aftermath of America’s War On Crime! Ladies — don’t miss “Public Enemy’s Wife’? at the Strand Theatre tomorrow night.