We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
“PuBLic ENEMY’S WIFE”
:
i i “al
: Mn TTT
“ly,
. Yh in
“iy
“MH
i
W I ly
in, Min, hn. in, a,
iy
From 3-sheet From 1-sheet
From 24-sheet
| 6’ CONTESTS |
LOBBY 5-DAY CONTEST
The five-day contest, illustrated on page 8, can be adapted very easily for lobby. Could be run in one day or stretched out for five days, by displaying one illustration and publicity story on a lobby board daily. Lobby-lookers read the question and publicity story and then write their answers at a desk in lobby, on which you have prepared paper and pencils. Box is provided in which they drop their answers. Winners are announced on bulletin board-——and you could also display winning answers in lobby.
LOBBY CONTEST STILLS
For a lobby contest, you could borrow photos of gangsters who were public enemies — before they were killed or imprisoned. Display ‘em in lobby — caption, ‘Can you recognize these men who were Public Enemies?’’ Table on which paper and pencils are provided is placed near display and contestants drop their guesses in ballot box. Ducats g° to those who guess correctly.
CONTEST DISPLAY STILL
As a teaser lobby display and contest idea,
you could paint a mask over the eyes of of a still of Margaret Lindsay, and insert caption: ‘Who is this Public Enemy’s Wife?” identifying her by name — or just use the idea as a display.
Page Ten
Ducats can go to the first ten’
STORE DISPLAY STILLS
The tie-up ads shown on page 7 can be
used very effectively without spending much time Or money. If you can’t get store to use ‘em as ads, suggest that idea be adapted to window display. Stills are yours at a dime each.
CONTACTING THE WOMEN
You should try getting the women down to see film — and you can do it inexpensively and without taking too much of your time by looking at page 6—where you'll find a complete campaign addressed to the femmes. Few of the stunts will cost a couple of dollars, but you skip right by them and use the ideas that are costless and easiest to work.
DISPLAY OF HEADLINES
In the event that you’re lucky and your playdates coincide with any Public Enemy headlines or big news stories that deal with the theme of this picture — be sure to clip "em out and make a big display for lobby or front — adding tie-in copy from the ads.
ANIMATIONS |
MARQUEE ANIMATION|
LIC ENEMY'S
“BRIEN zad MARGARET
If you’d like some animation out front, illustration shows how you can make effective use of 24-sheet cutout for an over-the-marquee flash. Display should be animated so that O’Brien’s hand moves back and forth to the jaw of the Public Enemy—in a regular, timed knockout punch. If you add a little sound effect—that of a good thump, timed so that it sounds every time fist hits jaw— it'll make display so much more arresting.
a ee ee Warner Bros.” * Shock-Crammed * Sequel to “Public |
DICK FORAN | RICHARD PURCELL
66 Lines Mat No. 104—10c
es RO“ DICK FORAN | RICHARD PURCELL * Directed by NICK GRINDE
BERT: TARMSTRONGCESAR ROM
39 Lines Mat No. 112—10c
BALLY IDEAS
BALLYING WITH A GAL
On page 4, you'll find a complete selection of ballys to be worked with a girl. Cost of most of them is only for the girl. You might be able to save dough by having cashier act as bally—and you won't even have to get a substitute for her, if you pull stunts during slack periods, with usher filling in at cashier's booth.