Public Wedding (Warner Bros.) (1937)

PAGE 10—“PUBLIC WEDDING”’—EXPLOITATION MORE IDEAS TO PLAY UP AT YOUR PUBLIC WEDDING GIFTS FOR NEEDY Get together with the editor of your local paper and find some needy couple who will celebrate twentyfive or fifty years of married life. Arrange to have them go thru a public wedding in celebration of their anniversary. Everything promoted of course. DRESS FRONT | Decorate front and lobby with giant floral pieces made up like hearts. Spot cupids and old shoes near displays. Florist should co-operate for lobby mention. NEWSPAPER TEST Title suggests newspaper contest on unusual wedding customs. Might have readers write about novel weddings they attended, or heard about. STORE PROMOTION Title of picture lends itself to tie-ups with florists, jewelers, furniture stores, gift shops, electrical appliance dealers, etc. Tie-in with travel agencies and out-of-town hotels. HELP WANTED Should get a laugh if you were to place teaser ads in the help wanted columns. Copy reads Help Wanted: Wedding Guests to attend the ““PUBLIC WEDDING.” Friday at the STRAND THEATRE. Local bakery might be willing to bake a giant wedding cake for display in your lobby. Decorate cake with scene stills from picture. Cut cake to build up matinee or weak night. ON WOMEN'S PAGE Speak to the women’s page editor. Title and theme of picture suggests many publicity angles for beauty, household and fashion columns. FAVORS TO COUPLES To the first couple married after the opening of picture award guest tickets. This gesture will get favorable publicity breaks. Have their picture taken as they enter theatre. LOVE-LORN LETTERS Plant a letter contest in your newspaper. Prizes to writers of best letters on ‘‘How To Prevent Divorce”’ or “What Causes Divorce.’’ Another angle that could be the basis of a newspaper contest is a search for the best list of points to adapt for a happy marriage. CONTACT REPORTER If you use an inquiring reporter broadcast from your lobby, get the announcer to ask this question: “Do you approve of marriage matches by mail?” USE WEDDING MUSIC Need we tell you to have your organist play wedding tunes of all nations? Also play wedding march in lobby and out front during run. CLASSIFIED PAGE From city directory or other local list select at random a dozen or so names. Run them in the regular classified columns. Paper explains that those mentioned need only identify themselves at your box office to be a guest at ‘Public Wedding.” ALL GROOMED UP Why not dress your ushers as grooms? Shouldn’t be hard to promote full dress outfits for your entire staff. Patrons will catch on if your lobby has the proper atmosphere. INVITE PUBLIC TO WEDDING VIA AIR WAVES! Spot these on the air or use them over your P. A. system. ‘They are approximately half minute long, but can be Advance Ladies and gentlemen; Manager easily made to fit any radio time. Current Theatre requests your presence at the........ Theatre on ee next—to see the looniest lovers this side of bedlam in the wackiest romance since Jonah first went fishing ... the nuttiest nuptials and the wackiest wedding .. . that ever set ring-side sit-downers rolling in the aisles! It's a Warner Bros. comedy “PUBLIC WEDDING” with Jane Wyman, William Hopper, Dick Purcell and Marie Wilson as the principals! She wanted a big wedding so he married her in the mouth of a whale! If you doubt it, come and see! Laffs a-plenty for all the family! “PUBLIC WEDDING “atthe: 2c. 24 Theatre. on ...PPIS9% next ! Ladies and gentlemen, just to remind you of the crowds that are raising the roof of the...... Theatre at Warner Bros. goofiest comedy, “PUBLIC WEDDING” in which Jane Wyman, William Hopper, Dick Purcell and Marie Wilson are principals! See the world’s looniest lovers get hitched in the mouth of a whale and spend their honeymoon ducking cops . . . instead of rice and old shoes! It’s the comedy-catch of the year when this batty bride and her ga-ga groom set out to out-jonah Jonah and invite all their pals to the nuttiest nuptials! Treat the whole family to the funniest evening of their lives! See “PUBLIC WEDDING” at the...... Theatre 6... 2° NOW !