Rampage (Warner Bros.) (1963)

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wai ro GLU! : . don’t let this photo fool you... showmen can handle the ‘situation’they're proving it across the nation: exhibition is going on a showmanship It started in Atlanta the third week in August, and the sensational success of it has caused it to sweep across the country: concentrated creative showmanship at the circuit and exhibitor level for the up-coming release of RAMPAGE. The presentation of RAMPAGE as a “project picture’ at the AB-PT Project Pictures Conference in Atlanta spearheaded the wave of exhibitor enthusiasm. In an all-day session, attended by AB-PT’s Leonard Goldenson, leading executives of the Interstate, Paramount Gulf, Penn Paramount, Balaban & Katz, Florida State and Wilby-Kincey Circuits, Seven Arts and Warner Bros., representatives of the four Southern affiliate circuits individually presented all-media campaigns they had prepared for exploiting the film. In commenting on the four presentations Warner Bros. vice president and general sales manager Morey (Razz) Goldstein, enthusiastically congratulated the circuits on their imagination, insight and excellence. On his return to New York he vigorously advocated a nation-wide presentation of a Project Plan Picture. Almost simultaneously it was disclosed that more than 250 theatres in the Midwest and upper Midwest would participate in a gigantic saturation of RAMPAGE during October, under the sponsorship of The Great Plains Boxoffice Builders. With the cooperation of the United Theatre Owners of the