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POST!
POST!
POST!
Post your way to a romping, rampaging “RAMPAGE” engagement with paper—All Around The TOWN.
A campaign idea launched by Warner Bros. for ‘Spencer’s Mountain” proved CONCLUSIVELY that posting can make a huge difference at the boxoffice. We recommend you use it for “RAMPAGE,” too.
The idea is simple—and effective:
e Look around your community for vacant walls; billboards not now in use; the gates of parking lots; the windows of unrented stores; the cash-desks or entrances of restaurants, bowling alleys, laundromats, motels, _ trailer-sites, amusement parks, roadside eatingplaces; bridge or tunnel entrances — and areas you have overlooked in and around YOUR OWN THEATRE.
For no charge, or sometimes as little as a pair of passes, you can POST these places with paper for “RAMPAGE.”
Warner Bros. will do its share by providing you FREE OF CHARGE all the posters and accessories you can use. See back of pressbook, pick out what you want, then request from your Warner Bros. Branch Manager.
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e But don’t stop there.
e On the next page (p. 5), you will find a great 40 by 60 book tie-up poster which can be utilized to give your posting campaign even wider scope. Make use of it. It’s FREE!
e AND—on Pages 10 and 11 there are four different Special “RAMPAGE” Mats from which you can make up, at small cost, all kinds of window-cards, tent cards, flyers and posters for special uses such as the Fashion Mat for womens’ specialty stores; the Animals Mat for pet stores; the Sketch Mat for art supply stores; the Story-in-Pictures Mat for restaurant place-mats.
Everything we suggest here has been tried—and DONE SUCCESSFULLY by other exhibitors. WHY NOT YOU?
P.S. We'd like to hear how you made out. Write to us, attention of:
Campaign Plan Manager Warner Bros. Pictures 666 Fifth Avenue New York 19, N. Y.