Red Hot Tires (Warner Bros.) (1935)

MMII Easy and Effective No=-Cost Promotio LTT TAUUUUUUUUEUUTUUUTUOALUUULOUUULUERUU UOTE KIDDIE KAR DERBY + | Every year in Indianapolis they pull a Soap Box Derby, which has become one of the most popular events of that city. Derby consists of a race for kids on any vehicle on wheels, such as scooters, autos, kiddie cars, bikes ete. You might be able to pull the same calling it the Red Hot Tires Derby, winners receiving prizes and passes to the theatre. Race could go around theatre block, with only qualification for entrants being that they ride something on wheels, and paint on the picture title and theatre name. FILM DELIVERY GAG o here’s a racer in town, you might get your theatre in a fast car, with the cooperation of the police department, cops clearing the way for the fast delivery. Stories on gag can be sent to papers. LOCAL MOTOR CLUBS? e If there are any around, you might send ’em announcements of your presentation with mention of the fact that the country’s best drivers are in your flicker. They might even have a theatre party, with a special section reserved for ’em. LOBBY SOUND EFFECTS > You ean help the atmosphere of your lobby display by using auto race sound effects over your P. A. system. Records of roaring motors and crashing cars are available at your radio station or music store. If they haven’t got ’em order from the GENNET RECORD CO. 729 7th Ave., N. Y. C. The record you want is No. 1113, and the price is $2.10. TOY RACERS IN LOBBY e You can decorate your lobby with small toy racers which can be slung from the chandeliers or other lobby lights. Small ad signs might be suspended from the chasses of the toys so’s the customers’ll catch on quickly. DRIVERS’ PHOTOS ¢ Make a display in the lobby of photos of famous racing drivers, with the caption, ‘‘DO YOU RECOGNIZE THESE FAMOUS DRIVERS?”’’ You should be able to get the photos from newspaper’s file. Page Two Tive the ili irom the Station to LUCKY LICENSES ¢ List of license numbers can be had from the license bureau. You can arrange for paper to run a set daily. Those presenting the lucky registration cards are admitted free. If you can’t interest the papers you might try it in your lobby. TIRE-ROLLING RACE eo This can be used as an alternative to the Kiddie Kar Derby. For this one, kids roll old tires down the street with sticks, lke hoop-rolling. Race can start and finish at the theatre. A tire shop might be promoted for an ad, by having him invite the lads to get their tires for the race from him — gratis. TIRES ON STREET ¢ Some old tires, which you can pick up cheaply, can be painted red and signs with ad copy can be attached to inside of tires. If your street neighbors are congenial, they might let you park the tires in front or at the side of their windows where they’ll get attention from the passers-by. SPORTS EDITOR'S PLUG & Send notices of the famous drivers taking part in the racing sequences to the editor. It would help to invite him to the opening night. Suggest he write up the film’s racing thrills in his column. AUTO-SUGGESTIONS a a Here are two ideas you might want to try —to make the fans ‘auto-conscious’ : 1. If the film opens synonomously with the local auto show, you might tie up with the exhibits of racers and the new model streamline or airflow cars, using a line like: ‘The 1934 Shuvmobile has the speed and action you’ll want after you see ‘Red Hot Tires’ at the Strand Theatre this week.’’ If there are no shows around, you can try tying up the auto salesrooms. 2. Has your town an auto-racing velodrome? They’re naturals for this picture. You ean tie ’em up with banners, heralds, and signs on the ’drome walls. SPORTSWEAR DISPLAYS * The sporting goods store might be persuaded to build a window display of helmets, goggles and windbreakers around stills of your stars in similar outfits. You might even try borrowing a couple of racing outfits for display in your lobby, giving the store credit. LOBBY SPEEDWAY cs Your artist can make up a few small compo board racing autos and spot ’em in the lobby in front of some background with picture ad copy. The models’ wheels can be made to turn by motor attachment which your house electrician can rig up. If you’ve been using moving displays such as toy trains and the like on your upper front, above the entrance, you can adapt it by having your artist make up compo board covers for the trains in the shape of racing ears. It’s really easy to make. STORE DISPLAYS? .... HERE! Here’s what the manufacturer gives you: 1. Newspaper ad mats—measuring 75 lines x 2 columns. 2. 11” x 16” counter cards in brilliant colors. 3. Price tags. 4. Scene stills, to be mounted and displayed by cooperating dealer. 5. As much shirting material as desired for publicity or window dressing purposes. 6. Any special promotion necessary to complete your tie-up, as free photo enlargements, etc. All items listed will be supplied free on request. For further information, write: MISS THEA TYLER 210 FIFTH AVE. NY. G as worn by this popular Hollywood star, who appears in “RED HOT TIRES” now at the STRAND THEATRE 11” x 16” COUNTER CARD