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credits to the film;
(2) “Music You Want,”’ a half-hour daily network show reaching 51 stations, devoted three separate broadcasts to all-Gershwin programs with prominent credits to the film;
(3) Victor’s half-hour show on Intercollegiate Broadcasting System, reaching 11 leading national colleges and universities, devoted one entire program exclusively to Gershwin’s music and gave generous credits to the film.
Reproduced on these two pages are Victor’s many promotion aids which were distributed to 10,000 Victor dealers from coast-to-coast and throughout Canada and Hawaii. Those aids indicated by an asterisk (*) are, in addition, available F REE, in limited quantities, to exhibitors for further local promotions.
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*|-SHEET (Above) Warners’ regular full-color |-sheet, imprinted with RCAVictor credits, available for additional local music store displays.
*DISPLAY PIECE (Above) A 20" x 30" full-color cardboard display
piece, containing prominent film credits, available for additional local promotions.
For all aids indicated as available, contact your local Victor dealer or write direct to:
Miss Jane Grube, RCA Victor Divi
sion of Radio Cor
RECORD NEWS
(Above) For six solid months, "Rhapsody In Blue" was plugged in ALL issues of Victor's monthly RECORD NEWS.
poration of
America,
Camden, N. J.
Us