Rhapsody in Blue (Warner Bros.) (1945)

NEWSPAPER FEATURE WARNERS' DISCUSSION GUIDE FOR SCHOOLS AND LIBRARIES IN RHAPSODY IN BLUE ALEXIS SMITH PLAYS TAE GIRL IN GEORGE GERSHWIN LIFE Distributed at the N. Y. premiere of "Rhap sody In Blue" as an advance program for HIM IN PAINTING. ))_\ Roserr ALA, AS | THE composer, © \"¢ ACTUALLY WORKS | | AT GERSHWINS the press, Warners’ handsome 24-page brochure (shown here in reduced size) is XN) available for local tie-ups with schools, colDS \ We “ay Z \ leges and libraries. ORDER:‘Rhapsody In Blue” Discussion Guide (available in limited quantities) 10c each, from Warners’ Campaign Plan Editor, 321 W. 44th St., New York 18, N. Y. COMEDY STAR IN MANY SHOWS WRITTEN By GEORGE GERSHWIN, JOANLESLIE SINGS AND | DANCES IN THE FILM TO SIX | OF THE COMPOSERS BELOVED MELODIES. 4-2 covERING FROM A BOUT WITH PNEUMONIA, ALUOLSON MADE A SPECIAL TRIP FROM NEW YORK TO HOLLYWOOD FOr jie HIS SCENES IN“RHAPSODY INBLUE”’ HE APPLIED HIS OWN BLACKFACE MAKEUP AND WORE THE SAME COSTUME HED WORN WHEN HE ORIGINALLY INTRODUCED” SWANEE” BACK IN 1918. ORDER: GERSHWIN JUBILEE WEEK LETTERHEAD FOR EXHIBITOR USE “Rhapsody In Blue” Celebrity Mat No. 201-B, 30c from Warners’ Campaign Plan Editor, 321 West 44th St., New York 18, N. Y. | Reproduced here in reduced size (the original is regular 8%2" x ||" letterhead size) = ay is a copy of the George Gershwin Jubilee : : : 2 Week Committee's letterhead used in conNational Federation Of Music Clubs a : nection with the film's New York premiere ee : activities. This letterhead is made available Cooperates In ‘Rhapsody’ Promotion == Shoes teareuanerz eE aenee a as a mat (actual letterhead size) for local Gershwin Jubilees. Additional names of The National Federation of Music Clubs distributed their own four-page booklet with a special letter promoting the film, to their 6,000 countrywide branch offices. The booklet, written by Sigmund Spaeth, national Chairman of the Federation, discusses George Gershwin, his music and Warners’ film and is designed as a study guide for high schools, colleges and music clubs. local committees can be printed down the right hand border. Be sure to specify your Jubilee Week date below the letterhead's "George Gershwin." OR DER*Rhapsody In Blue” Letterhead Mat No. 301-B, 45c, from Warner Bros.’ Campaign Plan Editor, 321 W. 44th St., New York 18, N. Y. Contact your local Federation of Music Clubs branch for additional local tie-ins. ~ 5-Col. Feature or Newspapers A musical treat of magnificent proportions is Warner Bros? “Rhapsody In Blue,” the distinguished film biography of George Gershwin currently playing at the: 2 ae Theatre. With Robert Alda making his screen debut in the role of the immortal composer, the film boasts a full roster of top-notch performers, including Joan Leslie, Alexis Smith, Charles Coburn and numerous celebrities of stage and screen who appear as themselves in the picture. Prominent among them are Oscar Levant, Paul Whiteman, Al Jolson, Hazel Scott, George White, Anne Brown and Tom Patricola. More than two dozen Gershwin numbers — including all of his more serious work, as well as his bestknown popular song hits—com prise the picture’s remarkably rich musical background. An artful blend of unforgettable music and inspiring drama, “Rhapsody In Blue” is certain to gain an undisputed place among the truly memorable film classics. ORDER: “Rhapsody In Blue” Movie-Of-The-Week Mat No. 502-B, 75c, New York 18, N. Y. Gershwin’s “Swanee”, introduced by Al Jolson, wins overnight success for the young composer. Backstage at the Winter Garden, George (Robert Alda) and the singer chat with Julie Adams (Joan Leslie), rising young performer who later wins fame to the tempo of Gershwin’s music. Paul Whiteman, Buddy De Sylva (Eddie Marr) and music publisher Max Dreyfus (Charles Coburn) confer about Gershwin’s first “blues” number and advise Broadway producer George White to take it out of his “Scandals.” In Paris, George meets Christine Gilbert (Alexis Smith), beautiful expatriate, and is inspired by her to paint. Later, she rejects his offer of marriage, recognizing his consuming passion for music alone. ~ Oscar Levant, leading interpreter of Gershwin’s music, plays the immortal “Rhapsody In Blue.” As the composer’s lifelong friend, his self-portrayal, which capitalizes on his famous insoucience, is one of the film’s highlights, from Warners’ Campaign Plan Editor, 321 W. 44th St., y