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Back Interest
Jeweled Elegance
Two Attractive Newspaper Fashion Features
Here are two fashion features for your local! women's pages or special Sunday supplements. Interesting and up-tothe-minute in styling, they feature Joan Leslie and Alexis Smith, the film's top leading ladies.
JOAN LESLIE, lovely star of Warners’ “Rhapsody In Blue,”
stirring musical tribute to George Gershwin, models an up-todate version of an old-time favorite, the bustle. The one-piece dress combines a checked top of navy and white taffeta with an all-navy faille skirt gathered at the back in loose folds topped by a large bow.
ORDER: “Rhapsody” Fashion Mat No. 202-B, 30c, from Warner Bros.’ Campaign Plan Editor, 321 W. 44 St., New York 13, N.Y.
A RHAPSODY in blue moonstones, red rubies and glittering gold is Trifari’s dazzling new design for matching earrings, bracelet and brooches, modeled above by Alexis Smith, currently starring in Warner Bros.’ musical biography of George
Gershwin, “Rhapsody In Blue.”
Both are available in mat
form as shown.
ORDER: “Rhapsody” Fashion Mat No. 203-B, 30c, from Warner Bros.’ Campaign Plan Editor, 321 W. 44 St., New York 18, N. Y.
Mme. Tewi Lingerie Promotes Nationwide ‘Rhapsody’ Campaign
Mme. Tewi, noted lingerie designer, has arranged for leading department stores across the country to co
operate in window displays
and other local promotions tying in ''Rhapsody In Blue" and her own original lingerie creations suggested by Gershwin song titles. Shown here are 4 of Mme. Tewi's 15 brilliantly executed sketches, all 15 of which are made available to exhibitors as stills, for
further local tie-ups.
ORDER:
“Rhapsody” Fashion Stills No. RB Pub. A-253 through RB Pub.
A-267, 10c¢ each, Set of 15—$1.50, from Warner Bros.’ Still Editor, 321
W. 44th St., New York 18, N. Y.
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Gershwin Title Sheet
Available FREE, in limited quantities only, this attractive “I Got Rhythm" title sheet lists 13 other George Gershwin hits as well and can be used in window and counter displays. Popular recordings of these numbers are in stock in music stores and will make ideal background material for all displays. For title sheet, FREE, in limited quantities, write direct to:
Miss E. Shapiro Music Publishers Holding Corp. 1250 Sixth Avenue New York, N. Y.