Ride Him Cowboy (Warner Bros.) (1932)

EKAPLOITATION Try These Street Ballies RUN A HOBBY HORSE RACE FOR KIDS A hobby horse race provides a lot of interest and demands attention. Most kids own those home-made broom-stick hobby horses, scooters, wagons, etc. Sponsor a contest for these kids and run a race from the center of town up to the front of your theatre. After picking the winner of the race, hold another judging in your lobby. There, you can conduct a special “riding” contest. With the kids performing on their hobby horses, pick the “best broncho buster”, “‘fanciest rider’, etc. BRONCHO-BUSTING EXHIBITION Promote an old flivver and drive it around town. The driver keeps stalling the car, making the ride as jerky as_possible, while a cowboy sits on the radiator, imitating a bucking broncho. People in back seat shout: “Kide Him Cowboy”. Signs on side of car sell your playdates and billing to the crowds lining the streets. and These Crowd-Stoppers nee Promote prizes from local merchants. RUN A BIG COWBOY PARADE Round-up all the kids in the neighborhood and run a cowboy parade. Most kids own cowboy suits and are always anxious for a chance to wear them. Local horseman, riding a spirited white horse, leads the parade and kids shout, “Ride Him Cowboy’. Boy scout band can co— operate by furnishing the music. WILD-WEST SHOOTING GALLERY Set up one of those small shooting galleries in your lobby and invite theatre patrons to try their luck.» Promote*’a few phoney pistols that shoot corks instead of bullets. Set up packs of cigarettes and other small articles to be used as targets. Award them as prizes to sharp-shooters knocking them down. Copy reads: “Can you shoot as well as John Wayne in ‘Ride Him Cowboy’ ’’? Illustrate with Western accessories and John Wayne action stills. JOHN WAYNE | WESTERN CLUB Start a John Wayne Club and let the kids organize it themselves. Supply them with some stills of the cowboy star, give them a cowboy yell, a secret password; and they'll come a’running every time you have a John Wayne Western playing at your theatre. Some executive work on your part will keep the kids keyed up for the entire series. ROPING CONTEST IN THE LOBBY Hold a roping contest for kids and adults in either your lobby or on the stage. Be sure that your rope handlers show all the tricks and put on a good show. Local scout troop probably boasts of some good lariat talent. Promote prizes from local merchants for contest winners. Country of origin U. S. A. LOCAL DEALER TIE-UPS Reach the kids with special window displays on cowboy and injun outfits, wild-west articles, and Indian material. Arrange for the stores carrying these products to hold a special “‘Ride Him Cowboy” sale. Also get displays for Indian blankets, silver trimmed saddles, sombreros, chaps and other cowboy outfits for use at dude ranches. WILD WEST HERALD Have your printer make you one of those rip-roaring, sensational, wildwest heralds. Use ad mat 207 and ~ pick up copy from the ads. Distribute these heralds where the kids are sure to get ‘em because they all go big for John Wayne Westerns and this is how to sell them. PUNCH-] Hair-Trigger Action! Red-Blooded Romance! Rip-Roaring Thrills! WAYNE starof “Stagecoach and “Allegheny Uprising” in RIDE HIM ae ton Schlesinger Production A WARNER BROS.-First National Picture Mat 107 4 inches (53 Limes) — 15¢ with =p 7 rT & the Wonder Horse A Leon Schlesinger Prod’nA WARNER BROS.-First Hat’! Picture Mat 106 1% inches (17 Lines) — 15¢ | Official Billing JOHN WAYNE 10 d “DUKE” 25%. The Miracle Horse “RIDE HIM ws COWBOY” A Leon Schlesinger Production 2% A Warner Bros.-First National Picture 20% Copyright 1939 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers.