The Rise and Fall of Legs Diamond (Warner Bros.) (1960)

Coast-To-Coast Bantam Books Promotion Here is the novel, ‘‘The Rise and Fall of Legs Diamond,” based on the picture. To aid in the promotion, special THE BULLET poe bd ' rack cards have been prepared and distributed to dealers " : eae 08 THAT CAN KILL ME!” enabling them to set up colorful book displays. See the ~ 2 JACK (LEGS) DIAMOND AND FAT E promotion check-list below and plan a strong local level — ——=“#R | campaign designed to sell the book and tickets to your | Dope, women, needle beet, um-runving, Diack ine: : : blackmail, murder, for greed, revenge, or just 4 engagement. : kieks, these were what Legs Diamond lived for. Women adored him. Caps feared him. The moat powerful mobsters obeyed him, He was king of the rackets. 4 cald.sferocious killer. DIAMOND 1. Arrange point-of-sale displays of books, rack cards, movie tie-in stills and posters at all Bantam books outlets. His dramatic career reflects the terror and BY OTIS H. GAYLORD excitement of a gaudy, brutal time cnc 2. Plan eye-catching, full window displays with book, in American life—the Prohibition Era! He was the smoothest, deadliest killer of the bloody, gin-drenched Twenties | —a novel based on the sensational | Warner Brothers picture seeeescee | drug and department stores, utilizing 8x10 stills, posters =~ ~~ — . READ THE BOOK...SEE THE MOVIE THE RISE AND FALL 3. Run a co-op ad with distributor and/or stores selling OF LEGS DIAMOND © the paperback book. Include film credits and your credits. and playdate signs. A Milton Sperling Production released by . ° ‘ : = Warner Brothers Pictures, Inc,, starring Ray Danton 4. Tie-up with local library. Set up counter displays utilizand Karen Steele. Directed hy Budd Boetticher. Based on a screenplay by Joseph Landon. GacTive SUD Couomnna $851 2 TIVE OMY 3S ing stills from the picture. 5. Set up color display of paperback editions, stills and posters in your lobby. CROCCO: 85 Gh BS Se KE Bs hah Bet, Sa OCe ee EXPLOITIPS ¢ CRIME WEAPONS DISPLAY. Ask cooperation of local police in setting © WANTED POSTERS, like those displayed in post offices, carry picture of up display of weapons confiscated from criminals—guns, knives, blackRay Danton as Legs Diamond distributed in theatre lobby or on the street jacks, brass knuckles. Accompanying sign reads: ‘‘Weapons Like These by pretty girl. Used By Legs Diamond and His Gang." @ OPENING NIGHT, invite patrons to dress in ‘‘Roaring Twenties’’ garb ¢ POLICE COMMENTS. Screen picture in advance for local police officials. se age ES Oh Reporter on hand for screening asks them for personal views on efforts ® DANCE STUDIOS. Since Karen Steele is a dance instructor in film eing made to combat crime and gangsterism. Material forms basis for arrange display of tie-in photos and appropriate copy in local dance newspaper article or series in advance of engagement. étodias ® HEADLINE DISPLAY. Utilize sensational headlines and newspaper clip® DISC JOCKEYS. Arrange to have them feature a program of songs from pings reporting exposes of crime and the underworld for lobby display “The Legs Diamond Era."’ Most radio station libraries have actual record with suitable stills from film. ings on file made during the late 20's as well as more recent discs of © ESSAY CONTEST. Students of journalism at local high school or college ao enter competition dealing with the part newspapers play in combatting © SOUND EFFECTS. Play recordings of machine-gun fire and similar sound crime. Winning thesis, with photograph of author, appears on front page effects in lobby, together with shouts and screams. These can be borrowed of cooperating papers. from local radio station with credit line displayed in lobby. For 10 or 20-second ID spots, special 8x10 TV Title Card available at no cost directly from Warner Bros. Layout of art For Intermissions and Lobby Music FREE Warner Bros. Records Suggests: and your theatre name and playdate. PAUL DESMOND B-WS 1356 TELO PS i Order from: Soman Plan Editor, Warner Bros. Studios, : Burbank, California. Ace alto sax with the Dave Brubeck Trio and title allows you locally to imprint station identification ; Contemporary Jazz “INSPIRATION”’ W-WS 1343 By Clint Walker R ADIO FREE | His debut album of inspirational songs. TV “THE NUN’S STORY”’ B-WS 1306 SPOTS TEASER SPOTS Music from the sound track ‘ One 1-minute and three 20T RAI LER ; One 1-minute and three 20 “| GET A BOOT OUT OF YOU” W-WS 1349 second spot announce ; ments, all on one record. Modern touch of Marty Paich Time is allowed for live tieStart. the teaser trailer free. in. second TV spots, available several weeks before the Order From Order From: THADDEUS SUSKI opening of the picture. Ganipoian shan -Scter CONTACT YOUR LOCAL PRODUCTIONS Warner Bros. Studios WARNER BROS. RECORDS DEALER 124 E. 73rd Street Available FREE at your local Burbank, Calif. New York City, N. Y. Warner Bros. Exchange.