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Sell The Author
Here are a few tried and true exploitation stunts to sell
the fact that "River's End" is the greatest adventure story ever written by James Oliver Curwood.
|. Ads on the bookpage of local newspaper. 2. Award copies of the book as contest prizes.
3. Make up bookmarks from one of the ads and get them distributed by public, and rental libraries, book stores, etc.
4. Blow up the book either in cover or in Ad No. 302 and mount it in lobby with stills from the picture and with ad copy.
5. Put window cards in circulating libraries and book stores.
6. Arrange a James Oliver Curwood display in local libraries and highlight the exhibit with stills from ‘River's End."
Police Exhibit
Local police chief may be induced to cooperate in furnishing for lobby display scientific methods used by police to ''get their man." Tie-in copy: "Now see ‘River's End’
and learn how the (name of city) police ‘get their man’.
Lobby Goes Canadian
Sell the Canadian angle of the film to movie-goers by decorating lobby and marquee with Canadian flags and banners. Local travel agency will probably be able to cooperate in this regard and may furnish you with posters describing the scenic wonders of Canada.
Igloo In Lobby
The Carrier air conditioning company in your neighborhood might be interested in furnishing a miniature igloo for you to use in your lobby. Decorate it with stills and with copy reading: "Be as cool as an Eskimo while watching ‘River's End’."'
Hold A Dog Show
With Eskimo dogs playing an important role in the film, how about a contest for local kids who want to exhibit their ‘'mutts.'' Winners receive prizes promoted from local pet shops.
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Explottips For Yo
Oniforms In Lobby
Arrange with local costumer to furnish you with a lobby display of police uniforms, including that worn by the Canadian Mounted. Copy over colorful exhibit highlights the "Mountie" uniform and reads: ''No uniform commands more respect and inspires greater fear than that of the Royal Canadian Mounted Police."
Merchant Co-Op Tip
Instead of a "Then and Now" display, how about comparing the clothes worn in ''River's End" with those worn in your city, and call it a ''There and Here" display. Merchants cooperate and display stills from the picture showing the costumes worn in the Northwoods. They contrast these with the popular, modern clothes sold in Blanktown.
Photo Contest
With the "River's End" action taking place in the great North Woods, noted for their scenic beauties, a contest for amateur photogs on pictures snapped during their vacation is right in order. Photos must depict mountain scenery and will be posted in lobby during run of film.
Direction Signs
Direction signs with copy reading ''Straight ahead for ‘River's End’ " are right in order on this picture. Get them posted on telegraph poles, vacant store windows, newsstands, etc.
Canadian Night
Hold a gala Canadian night and invite all local Canadians to attend en masse. Have photog cover event. Newspaper may be interested in feature story on the event.
Model Log Cabins
Start a log cabin model building contest. This is a good way to promote interest in your showing among juveniles. Entries are displayed in lobby during your run.