Rivers End 1940 (Warner Bros.) (1940)

ur Action Handling! SS Teaser Card Bally The initials, R.N.W.M.P., stand for Royal North West Mounted Police and can be used as the basis for this novel teaser stunt. Distribute small cards, upon which have been printed photographs of scenes from "River's End." Imprint one of the initials on each card and distribute them all over town. Anybody who collects a set of cards bearing each of the six initials is admitted to see the picture as a guest of the management. Of course, you hold off on one of the initials and print them in a smaller quantity, cutting down the number of winners. Adventure Mags Attract the interest of adventure fans in town by distributing backnumbers of adventure magazines. Tag issues with this copy: "Read these adventure stories. Then come to the Strand for the greatest adventure story James Oliver Curwood ever wrote. See "River's End."" Promote magazine copies from news dealers and give them out in the lobby and on the streets. Natl-Driving Contest A large wooden plank, a few hammers and a barrel of nails are all you need for a nail-driving contest to sell the Northwoods angle of the film. Work it in front of theatre. Those who drive nail all the way in three blows are admitted to see show as your guest. Sports Tie-Up The stills on this picture, available at your local Vitagraph Exchange, are just right for sporting goods store tie-ups .. Canoes, guns, snow shoes and all the other equipment sportsmen like to buy. Get the stills into store windows with your billing and playdate. “Mountie’ Parade If the police in your neighborhood have a cavalry troop, you may be able to arrange for a gala mounted parade leading to the theatre on opening night. Or local riding academy may cooperate in a parade of riders to the theatre, wearing rented military costumes. Sell The Women In “River's End," Elizabeth Earl is faced with a problem that makes an interesting question for inquiring reporter interview: — her choice of husband. One man, played by Dennis Morgan, is a sergeant in the Mounted Police and marriage to him means living in the Canadian woods. While Victor Jory, the other man, offers her life in the civilized part of the world with lots of money. Ask the girls which man they would choose. Standee In Lobby Blow up the picture of "Mountie’’ Dennis Morgan, as shown on the cover of this press book, and mount it on compo board for the lobby. Copy across the bottom of the display reads: "| am a member of the Northwest Mounted Police, on guard at River's End. Neither hardship nor suffering nor fear of death shall stay my hand or my heart." Location Contest How about a contest for localites asking them to name an actual river's end in or near your community. The first correct twenty-five replies win passes to your showing of "River's End."' Run this in cooperation with town daily and illustrate it with a scene still from the picture. “Mountie’ History Test Run an essay contest on the history of the Royal Canadian Mounted Police. Sell this idea on back of weekly program and award passes to those submitting most interesting short stories. Lobby Cabin Display Those miniature log cabins, sold in neighborhood five and ten cent stores, can be used for an interesting, novel lobby display. Create small log cabin village in a corner of the lobby with copy reading: "This is ‘River's End’... a land beyond the furthest reaches of civilization. Hideout of murderers, River's End is the point where civilization ends and thrills begin. It's the Dodge City of the North ruled by the most fearless police in the world, the Scarlet Coated Mounties."