Road to Singapore (Warner Bros.) (1931)

GIVE IT AN IMPORTANT PLUGI Banners Special canvas banners stenciled in brilliant colors are available on “Road to Singapore.” The title banner illustrated is 20 x 30 inches in size, durable and attractive. Price 50c each. A William Powell banner featuring the star’s name only also has been made up. Alternate the star and title banners around the marquee. WITH DORIS KENYON Price 50c each ORDER BANNERS DIRECT FROM 690 EIGHTH AVE. NEW YORK CITY MORRIS LIBERMA Stills For Window Display Tie-Ups With window space always at a premium, you will find, never-the-less, that store managers are more than willing to display a picture star tie-up providing the stills tie in directly with the product the stores sell. Following are a number of tie-ups for which special stills have been prepared by the Warner exploitation forces. Read over each stunt carefully, gauge the number you can expect to carry through, then order your stills by number from Bernard Goodman, Warner Bros. Still Department, 321 West 44th St., Articles William Powell in private life favors a pipe, he is very seldom without one. Tie-up with local cigar stores using still Nos. Powell 31 and 32 as a basis for window displays. These stills show Powell smoking a pipe. The store manager should feature a pipe of similar de 1 and call it the William Powell There are some other stills vad to Singapore 3 and Powell 19) in which Powell features two Cigarette lighters; one a_ pocket lighter and the other a table lighter. Include this if possible with your pipe tie-up or else contact a department or jewelry store. Florists Still Nos. Marsh A94 and Marsh A96 feature Marian Marsh with a large bouquet of flowers. Have your local florists feature a special Marian Marsh bouquet during your run of the “Road to Singapore.” Hold a lucky-number contest each night and award ten of these bouquets to your feminine: patrons. Be sure that the stills are given prominence in the florist’s window. Leather | Goods__. Stores specializing in women’s handbags will certainly be willing to feature stills of Marian Marsh holding various types of bags. Order stills No. Marsh 8, 9, 134, 135, 164 for this display. Tie-up copy can read: Well dressed women will want to follow the lead of Marian Marsh in carrying a smartly designed handbag. See our large stock for your selection. Then see Marian Marsh in “THE ROAD TO SINGAPORE” at the Capitol Theatre N. Y. City. Men’s Furnishings Stills No. Powell 13, 17, 24, 33 show William Powell wearing an attrac tive snap-brim felt hat. Go after the local hat stores and get them to feature a window of this type of hats dressed with the stills. Tieup copy should read “See William Powell in “Road To Singapore” and then see how well you, yourself look in one of our new snap-brim hats.” There is also a still of Powell No. 31 wearing a very smart sport cap which will fit in well with this tie-up. For co-operative stunts with haberdashery shops you will want stills No. Powell 21, 26, Pub. V, Pub. W, which show the star in dressing gowns and still No. Powell 14 featuring a polo shirt. These window displays should carry tie-up cards to the effect that “William Powell in ‘The Road to Singapore’ is one of the best dressed men on the screen. You can be one of the best dressed men in town if you buy your furnishings at our store.” Lobby Ballyhoo “The Road to Singapore” is laid in the tropics. With a little ingenuity you can make your lobby the most talked of item. in your campaign. Go in for the tropical ballyhoo in a big way. See if your local florist will loan you some palm plants to place around the lobby. Convert your Box Office into a thatched hut similar to those used by natives in tropical countries. Coconuts are inexpensive. Get a box of them and strew them around the lobby. Run streamers across your lobby with ferns or some other kind of foliage dangling from them. It would also be advisable to dress up a couple of ushers as natives and have them beating tom toms in the outer lobby. Use large heads of William Powell in the lobby frames surrounded by smaller heads of Doris Kenyon and Marian Marsh. Also use enlargements of some of the passionate love scenes. Travel Tie-Up With a title such as “Road to Singapore” it would be a good plan to get in touch with your local travel agencies and sell them the idea of planting posters or distributing throwaways on the following order: See the Romance and Adventure of The Tropics with WILLIAM POWELL in “The Road to Singapore” See the beautiful water route to | Bermuda with COOKS TOURS, INC. Ask for special rates. In larger cities you can persuade travel agencies to put up a round trip ticket as a prize for a lucky number contest. With every ticket purchased the patron receives a number. On the final night the lucky number should be picked on the stage by a local official. You can get great results from a contest of this kind if you give it a newspaper tie-up and a real ballyhoo. Lingerie Stores There are a number of beautiful stills of Doris Kenyon and Marian Marsh in negligee and lingerie for exploitation purposes. Any window display you can arrange featuring these stills will certainly be effective as they make a direct appeal to the ladies. Order photos Nos. Marsh 246, 241 and Road to Singapore 222 for negligee; Nos. Road to Singapore Pub. P, Pub. E, Marsh 247, 248, 249 for lingerie; Nos. Road To Singapore Pub. C, Pub. D, Pub. G and Pub. H for Pajamas. With such a liberal selection of stills you should find no difficulty in gaining the co-operation of department stores and women shops. COLORTONE EFFECT “ROAD TO —Set (positive Street Stunt Here’s a great little stunt that’s sure to arouse interest. Have your local artist make you a Stencil of an arrow on which should appear the following: “This arrow leads to the Road to Singapore at the Strand Theatre.” Send a man around the town with this stencil and a pail of whitewash and the town is yours. Have him stencil every important street and intersection. Essay Contest As “Road to Singapore” is a story of a neglected wife, you have an|; excellent chance to arouse certain interest from married couples by runuing in your local paper in essay contest on “Are neglected wives justified in seeking happiness with others.” Readers of the newspaper should answer in not more than three hundred words. While the winning essay will be judged solely on merit (not on side taken) it would be interesting for people to see approximate stand on this question. It would also be an excellent draw to your theatre if you posted the results daily in your lobby, as well as publishing them in the newspaper. Winning essays should be announced on last day of your showing. Prizes to be either cash, loving cup or passes. It would be advisable to pick your judges, both male and female from some of the leading organizations of the community. Make Your Screen Presentation Artistic and Colorful SINGAPORE” COLORTONE EFFECT SLIDE No. 91 4x5—Colored positive only —Set (positive and negative) 314x4—Colored positive only $2.00 3.00 1.50 and negative ) 2.25 Order by number direct from NATIONAL STUDIOS, Inc. 226 WEST 56th STREET, NEW YORK, N. Y. Be sure to specify size and send remittance with order, to avoid parcel post and C.O.D. charges BE SURE TO SHOW WARNER BROS. Talking Trailer] FOR MAXIMUM B. O, RESOLTS William Powell Matinees : William is one of the screens most popular actors, and according to his fan mail the women are Powell fans in a great big way. Why not take advantage of this great drawing power? Set aside one matinee of your showing as William Powell Matinee. Announce this and also the fact that the first hundred women attending this performance will receive an autographed photo of William Powell. Advertise this in your ads, announce it from your screen and give it plenty of space in your lobby. These photos may be had directly from Warner Bros. Still department, 321 West 44th Street. Powell MODERNISTIC SUGGESTIONS FOR YOUR LOBBY FRAMES WILLIAM < POWE iy B nck oon Bi . SINGAPORE RGA SI ‘Enlarge stills (Road To Singapare 202 and 225) and run in natural tones. Title cast and copy is in blue on a brilliant yellow background. Ground of heads is in purple. 224 and Powell 10) and flesh tint over faces. Background of heads is in maroon with title cast and copy in black on a | light blue ground. Enlarge stills (Road To Singapore 228 and 76)and run in natural tones. Cast and copy is in red on a white ground with the title black on a yellow panel, Circles at lower left are in varying shades of blue. WILLIAM POWELL THE ROAD TO Mount still (Powell 32) and run flesh tint over face. Bars at side are in shades of green and purple. Powell is in brilliant red with title and copy in purple on a light blue panel. Page Eleven