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Radio
Book Tie-up
W B
Booklet
Street Stunts
32
Big Brochure Distribution!
& PHOTOGRAPHIC
PRODUCTION. NOTERO OK ON
Warner Bros.’ Booklet Goes To Thousands Of Colleges, Libraries, Community Groups and Photo Clubs
Everywhere!
Designed as a “‘photographic production notebook”, colorful 16page brochure (actual size 1034” x 814”) contains articles written by experts on a variety of subjects including movie narrative tech
nique, backgrounds, lighting, still and color photography.
NOTE! A few copies are still available at 10c apiece. Write to Warner Bros. Campaign Plan Editor, 321 West 44th St., New York 18, N. Y.
Dell's 250,000 Book Edition!
Here’s Dell’s jacket for paper-covered edition of ROPE novelization. Big first edition (quarter of a million copies), nationally distributed to all book outlets including newsstands, drugstores and variety stores, gets impressive publisher-promotion. Follow through with window displays,
truck banners, newsstand snipes.
Free Radio Records
1) 5-minute interviews with director Alfred Hitch
cock and star Jimmy Stewart (on two separate records).
2) 1-minute spots and 15-second station breaks; all
allow for live tie-ins (these on one dise!).
Order direct from Warner Bros. Campaign Plan Editor, 321 West 44th Street, New York 18, N. Y. Specify individual recordings you require.
BALLY IDEAS —
1. SNIPE CAMPAIGN
mei
a EVER s \ en HitcHcocKks RoP J
2. ‘CURRENT’ GAG for out front! One of your staff is “tied” securely into chair placed out front. Placard alongside reads:
"Nothing Ever Held Me Like Alfred Hitchcock's ROPE"
3. SANDWICH QUARTET pes Wa ROPE
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4. MAN-IN-THE-STREET query. Emcee awards pass prizes to sidewalk Websters who, on the spot, name three or more words containing the letters ROPE in that sequence. Examples: proper, Europe, heliotrope, propeller, misanthrope, hemitrope, propel, improper, propensity, property, grope.
5. WINDOW QUIZ
Use spotlight on box containing coil of rope. Display copy reads: ee ey, BEES casas
ae ae siti anil Ae Rape yy a eee 4 Can you guess the length of this ROPE? Bring your answer inside. Watch this window for important announcement about
ROPE