Rope (Warner Bros.) (1948)

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IN THE LOBBY AND OUT FRONT WITH THE OPENING ENGAGEMENT! ‘ FOR YOUR OWN MARQUEE — large-as-possible title letters, cut out and covered with transparencies. LOBBY WINDOW FRAME CASES earry displays which can easily be taken from the ads and posters. All figures are cut out and mounted in relief. OVERHEAD DIRECT FRONT has short review quotes in shadow boxes which light up alternately toward the boxoffice at right. ADVANCE LOBBY STUNTS WHITE OR RED ON BLACK teaser mens 4 ROPE Bring « ecards (see right) using ad copy are New Tension spotted around the lobby two weeks in To The Screen! advance. Baby spots light the displays. CHEST from local furniture store, set with elaborate buffet (and copy eard) looks like one in the picture. SHADOW BOX with drawstring curtain (use clothes line). Inside, branch stills a at wie i, aia hia cecal are displayed. FRONT DISPLAY, 12 feet high, is particularly graphic with white cut-out type mounted against black (Prest-Glass) background. Heightening effect is real rope ex tending downward from the hand! | REGULAR LOBBY ACCESSORIES TURN HERE >