Safe in Hell (Warner Bros.) (1931)

ATION TIE X. PLOITATION Says 2 “Safe In Hell’? you have one of the most spectacular melodramas released since the advent of the talkies. Climactic action, breath-taking suspense, fiery romance . . . bombarding the emotions in a mighty succession of thrill-packed episodes. It is a big picture in every sense of the word. Big cast! Big story! Big production value! Play it up in a big way! Double Plaster the town with posters. You’ve the advertising budget. got something to talk about, something to sell. Spend a little extra dough and youll have an old-fashioned S.R. O. It’s up to YOU! hit on your hands. COLORTONE EFFECT Make Your Screen Presentation Artistic and Colorful ATMOSPHERIC EFFECT, elaborately colored, created especially for DOROTHY MACKAILL in “SAFE IN HELL” No. 122 Made in two sizes, 4x5 and 3144x4 for Brenograph F-7 or any standard equipment. Colored positive alone will give excellent results. Can also be used with uncolored negative to obtain greater depth. PRICE 4x5—Colored positive only $2.00 —Set (positive and negative ) 3.00 3%44x4—Colored positive only 1.50 —Set (positive and negative ) 2.25 Order by number direct from NATIONAL STUDIOS, INC. 226 WEST 56th STREET, NEW YORK, N. Y. Be sure to specify size and send remittance with order, to avoid parcel post and C. O. D. charges. Page Ten Stills For Window Display Hollywood has been conceded by the feminine ma oriies to be the fashion center of the country. As a result new fashions from the movie stars are looked for with keen anticipation. a still tie-up with the stars featuring On “Road to Singapore,” the latest wearing apparel was tremendous. in “Safe In Hell.” As the stills i the products they feature, store with you. Unless otherwise specified, order stills by number from Still Department, 321 W. 44th St., Flower Shops Flower shops can feature a Dorothy Mackaill bouquet during your run of “Safe In Hell.” To further this tie-up Miss Mackaill has posed for a special still which can be used in florists windows. The star is shown with a large basket of flowers in still No. Dorothy Mackaill Pub. A49. Advertising copy for a special window card can read: HOW TO BE POPULAR! (In One Easy Lesson) Stop in now and bring your girl friend our special “DOROTHY MACKAILL BOUQUET” and then take her to see the beautiful ‘star in her most spectacular role— “SAFE IN HELL” at the Strand Theatre Another stunt you might be able to arrange is a Dorothy Mackaill night at which ten women holding lucky numbers will be awarded bouquets. In return for the florist supplying the prizes you can give him a free ad in your program and a by-line in your announcement of the giveaway. : Cloth Coats Wroumicnis cont shane urtll uwraleame the opportunity of tieing*up with Dorothy Mackaill, one of the most popular movie stars. Especially now when smart cloth coats are receiving more than a normal amount of interest. Still Nos. 88, 107 and 109 in which Miss Mackaill is shown wearing the latest thing in coats ought to convince any merchant of the advantages of tieing up on this stunt. Get the store manager to devote a window to stills of Dorothy Mackaill together with coats that he is featuring. Suggested copy for a window card: We feel capable of matching Hollywood’s smartest coats. See us about our latest styles, reasonably priced, then see ~-DOROTHY MACKAILL in her latest and greatest picture “SAFE IN HELL” now at : STRAND Sport E Stores The Warner Still Dept., has just received a set of stills posed by Dorothy Mackaill in an athletic uniform exhibiting her skill in the art of punching the bag, throwing the discus, pole-vaulting, boxing, etc. You can very easily tie-up with a local sports dealer. With these stills in his window, he’s assured of a steady crowd in front of the store all day. Stills are Dorothy Mackaill Pub. A36 to Dorothy Mackaill Pub. A41 inclusive. Copy for store window should read as follows: DOROTHY MACKAILL believes that Exercise is the path to beauty BLANK SPORT SHOP believes that you should see DOROTHY MACKAILL in “SAFE IN HELL” now at the HOLLYWOOD Now we offer this tie-up on Dorothy Mackaill suggested and the results were in this stunt tie in directly with managers will gladly co-operate Ne eek: Lingerie Stores No matter how simply a woman may dress, she is always extravagant in purchasing her underthings. It therefore will be very beneficial to a woman’s lingerie shop to have some sort of a criterion for the ladies to go by. Almost every store has photos of models wearing the latest thing in underthings. , Here, however, is a ohance that no store manager will pass up; Dorothy Mackaill modeling the very newest styles. Stills Nos. Dorothy Mackaill 134 and 186 feature Miss Mackaill wearing a beautiful negligee. The latest in ladies pajamas is exhibited in Stills Nos. Dorothy Mackail 101, 137, 138 and Pub. N. Lingerie is shown by Dorothy in still Nos. Dorothy Mackaill 150 and 151. In addition there are two great stills; Nos. Dorothy Mackaill 113 and 128 which can be utilized for advertising stockings. This entire group composes one of the finest selection of window display stills ever offered on any motion picture star. Don’t be satisfied with securing just a few hookups, go after every store in town. Following is suggested copy for display cards: FOLLOW HOLLYWOOD AND YVYOUrL LEAD IN STYLE! Our new line of merchandise is modeled after the very latest Hollywood fashions. Drop in and be convinced. Then visit the Strand Theatre to see Hollywood’s new film sensation . DOROTHY MACKAILL in “SAFE IN HELL” Gloves and ‘Handbags Still Nos. Dorothy Macka and 111 are of Dorothy Ma featuring both a very smart pi gloves and an attractive hanu These articles are always appe. to the feminine eye and as a rm store windows displaying such cessories are sure to draw attent This presents an ideal opportu: for you to get a little extra p licity. Sell your neighborhood de the idea of putting the tie-up s in his window. They mean a I more attention given to his proc and every live wire business ma looking for just that. All stills clude both articles, so you can them on either or both tie-ups. Y window display cards should re DOROTHY MACKAILL Believes That “Smart Accessories Make For That Extra Attractiveness” See our selection then see DOROTHY MACKAILL In “SAFE IN HELL” at the STRAND Jantzen Tie-Up Dorothy Mackaill is a popular feature of the tremendous advertising campaign of the manufacturers of Jantzen bathing suits. This company through their representatives will effect a complete tie-up for you with all the dealers in your neighborhood. Accessories are sent {7 of cost to the various stores so th: they may cooperate to the fule extent with the theatre. Write Mr. Castle, Jantzen Knitting M Portland, Oregon. Advise hin ie date you play “Safe in 1 ie he will send a rere to arrange this stunt. SEE BACK PAGE FOR POSTERS [EXCEPTIONAL SCENE CUT SCENE [EXCEPTIONAL SCENE CUT Now in its second week at the..cccccccccccccee Theatre, “Safe In Hell? is being ac as the most spectacular melodrama of recent years. Harolde, pictured above, have leading roles. alone on an island of lawless men is especially effective. Dorothy Mackaill a Miss Mackaill as an outcasi Others in the Donald Cook, Victor Varconi, Nina Mae McKinney, Charles Middleton, Jo and Ivan Simpson. William Wellman, director of “Public Enemy,’ “Nigh and “Star Witness,’ is responsible for the staging. Cut No, 21 Cut 30c, Mat 10¢