San Antonio (Warner Bros.) (1945)

Record Details:

Title:
San Antonio (Warner Bros.)
Date:
1945
Publisher:
Warner Bros.
Volume:
San Antonio (Warner Bros. Pressbook, 1945)
Leaf #:
0007
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
July 26, 2023
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FRONTIER DAYS WORLD PREMIERE IN FRONTIER DAYS ATMOSPHERE was achieved by combining premiere activities with the celebration of Pioneers’ Week and included free admission to horsemen riding into town for the event, with hitching posts set up in front of the theatre. OPENING NIGHT the entire theatre block was roped off for a Frontier Days celebration with two cowboy bands, a Mexican band and others providing entertainment. A special proclamation issued by the Governor SAN ANTONIO NOTABLES cooperated by donning costume, riding in trail and chuck wagons. The print of the film was delivered to the theatre by stage coach. —> AP WIRE BREAK, coin cident with the premiere, plugged Alexis Smith and San Antonio. This item can serve as the basis for a similar local stunt to find your town's Girl With The Most Beautiful Calves, with coverage by local press and picture display in your lobby. LOCAL NEV BREAKS were t entire pages | covering various the premiere « countless advan rent stories exte a few weeks’ tim fom ATTRACTIVE LOBBY FRAMES stirred up early interest among the theatre's patrons, inspired much interested comment.