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PAGE 8 — “SAN QUENTIN” — EXPLOITATION
PUTTING NEW LIFE INTO THEATE
U. $. SHOWMEN have stunted “big-house” pictures
successfully in the past. From the files of widely read
Motion Picture Herald have been culled photos of most effective stunts, by showmen in different situations. Also, U. S. showmen prefer to make new adaptations of ideas already tried and—what’s more —successful, rather than experiment. To them is suggested a careful perusal of these pages. No task then, to put life into their campaigns for “San Quentin.” Granted, most good showmen keep their own
files, and have the leads to pull some keen tricks of
their own. However, these on-the-spot photos serve 1 Evidence of good showmanship is displays of prison and police equipment. The
as reminders. We believe they fit the scheme of Strand Theatre, Akron, Ohio, did a neat job along these lines on “Bullets or Ballots.” ‘ : ; Police and prison officials co-operated in supplying actual implements. You can do the same things for this picture. with the greatest of ease—no doubt.
5 If they like horror stuff, this display 5 Ball and chain is an lock step on city’s busy streets. It struck home with San Diego’s citizenry, so our " and the one next to it are highly recom"old stopper, still atguess is, it ought to go over for “San Quentin.” mended. Tie-in contrasting old-time prison tracts gapers. Include it in methods with today’s scientific methods. display of torture implements.
4 Credit Spreckles Theatre manager Metzger for this one. “Chain Gang’ did
Speeding T@ THE SCREEN. FRO
M TODAYS ‘HEADLINES. :
10. If you’re in a ‘“‘dese-dem-and-dose”’ neighborhood, it ought to be a 11 Chalk up this to another (un12 Ritz Theatre, York, Pa., cinch to put-up this front. Prison windows, cutouts, and a ‘“‘prisoner” give known) manager who became a well knows a good catchline can put it over. They called it “The PICK of Warner Bros.’_
a medal for this display. for crime headlines and photos. Dynamite Dramas.” —
the authentic touch. Louis Charninsky of one of the many Capitol Theatres gets headline hunter in the local paper morgue